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Laundry Care: Future Trends & Perspectives
Datamonitor, Oct 2007, Pages: 71
Introduction
The laundry care market has evolved over time. These changes have led to intensified competition among rival producers and gradual expansion in consumer choice. The market currently faces strategic challenges from changes in consumer needs and preferences as well as any future rise in outsourcing and use of multi-purpose launderettes and from emerging washing technologies.
Scope
- Comprehensive laundry care market data by country market and category.
- Quantitative data from our proprietary consumer surveys highlighting the attitudes and behaviors of real-world consumers.
- Insights into the emerging nature of the competitive environment and how consumers changing lifestyles will affect the laundry market.
- Detailed action points offering practical strategies and examples of recently-launched innovative products.
Highlights
UK consumers use washing machines most frequently each week although Italian consumers wash their clothes more frequently overall with a combination of machine and hand washing confirming the importance of good presentation in Italy.
Consumers everywhere hate doing the ironing the most of all laundry tasks and all household chores. Universally, no less than 80% of respondents to the consumer survey reported this chore as the one they disliked the most.
Food and cooking are the most common causes of clothes staining and odor tainting for most consumers. Cigarette smoke concerns consumers aged 25-34 the most, as this age group is most likely to encounter the problem when going out for the evening. Smoking bans may lessen the importance of this source of odors.
Reasons to Purchase
- Explore regional and national differences through qualitative market data and compare growth and penetration data to plan for future developments.
- Gain insight into the consumer preferences and changing behaviors that will affect the strategic direction of the laundry care market.
- Explore in-depth analysis of new products launched globally and action points that highlight existing best practice and new innovations.
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