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The leading vendors in the Enterprise Mobility market (Competitor Focus)
Datamonitor, Oct 2007, Pages: 9


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Introduction

Due to the relative immaturity of the enterprise mobility market, there are a wide variety of vendors and solutions on offer. In this brief we provide a deeper look into the underlying patterns in the market by comparing the top vendors in each of the criteria that contribute to the technology, market impact and customer sentiment ratings.

Scope

Technology: an assessment of vendors technology based on specific attributes and the availability of certain features. User sentiment: tracks end-users impression of vendors based on a survey of over 400 enterprise mobility IT managers. Market impact: measures vendors market impact based on their revenues and financial performance.

Highlights

The technology market leaders graph is indicative of the state of the enterprise mobility market. All vendors are present on the graph with the exception of SAP, reiterating that there is no vendor that is able to offer all of the required capabilities for an end-to-end enterprise mobility solution. Interestingly, the end-user sentiment radar tells a different story to the other sections of the Decision Matrix with Microsoft and Oracle leading in a number of categories. Both vendors have built up a large, loyal customer base through their software business meaning that their mindshare in enterprise mobility is unsurprising. Market impact is closely related to the revenue vendors are able to extract from the enterprise mobility market. In this case, the mobile device manufacturers dominate in terms of market share. Nokia, RIM and Motorola all perform strongly, as hardware has clearly been the most lucrative area in enterprise mobility so far.q

Reasons to Purchase

Gain detailed knowledge of enterprise mobility vendors strengths with regards to technology, user sentiment and market impact. Find out which vendors are the leaders in each assessment category and benchmark your own performance against them. Examine the strengths and weaknesses of your competitors in order to develop a more informed competitive strategy.



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