Detailing the major change to the way that consumers use their televisions and presenting new opportunities for players throughout the industry. Apart from the transition to color, the television experience has remained essentially unchanged for over 50 years. However, the broadcast industry is now following the rest of the digital world and is becoming a 2-way interactive experience. iTV content is now available in the majority of European markets, creating a major change to the way that consumers use their televisions and presenting new opportunities for players throughout the industry. Datamonitor''s report ''iTV content in Europe to 2005'' is your essential tool in understanding how the rollout of interactive services will impact upon the television market. This report is essential reading for any company that is planning to exploit the opportunities that lie within the iTV content arena.
