|
|
 |
|
Viewing report
|
|
|
|
Food Product Development in Poland 2007
PMR Ltd, Oct 2007, Pages: 56
Food product development in Poland 2007 analyses the recent history, current status and future possibilities for new products being introduced into the Polish marketplace. New products are classified into four categories: impulse products, dry products, chilled products and frozen products.
This report uses case studies of actual products introduced in the period from September 2006 to August 2007 to illustrate the processes used by producers to introduce novelties to consumers and to predict the degree of future success for similar products. It examines both domestic and multinational companies that develop and successfully market new food products in Poland on a regular basis.
This unique report delves into previously unexplored territory to reveal the data behind the efforts of major food companies to capitalize on the growing market demand for new and different choices in retail grocery outlets across the country.
Food product development in Poland 2007 provides complete coverage in four main sections:
- Section One presents analysis of the market with regard to trends that influence the types of novelties that companies develop and introduce into the marketplace. New flavours, emphasis on healthier eating habits, convenience and other factors are explored as providing impetus for development of new food products. Statistics derived from analysis of these trends are provided.
- Section Two focuses on specific product groups, which are classified into four main types: impulse products, dry products, chilled products and frozen products. Details and descriptions of innovative new products are presented, along with information about the domestic and multinational companies that introduced them to the marketplace.
- Section Three is dedicated to informative case studies of specific new products by name, producer, and unique characteristics that set the product apart from others available on the Polish market today.
- Section Four provides forecast information, including risk factors and possible obstacles to success, and the products position in relationship to customer trends and demonstrated product preferences in Poland. Forecasts predict the length of time the product will remain on the market, based on past experience.
The information provided in Food product development in Poland 2007 is targeted to benefit:
- marketing managers and employees of companies active in the development and introduction of innovative new food products into the Polish marketplace
- producers of new food products considering entry into the marketplace
- companies that engage in business research, consulting and analysis
- financial advisers, brokerage houses, investment banks and other institutions.
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Impulse Products - World
Growth Opportunities in Confectionery: Emerging Flavours and New Added Value Segments
Frozen Food in Poland to 2011
Bath and Shower Products in Poland
Luxury Food and Beverage Market in Poland 2008. Development forecasts for 2008-2010
Luxury Food and Beverage Market in Poland 2008. Development forecasts for 2008-2010
Household Products in Poland to 2012
Food Packaging - Poland
Food Packaging in Poland
New Profit Opportunities In Ingredients And Flavours: Future Outlook For Product Innovation And Consumer Influencers To 2005
Pet Food and Pet Care Products in Poland
Household products in Poland to 2011
|
|
|
|
