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Strategies to Accelerate Handset Financing in Emerging Markets
Vital Wave Consulting, Nov 2007, Pages: 57
Nearly all business managers and analysts understand that the next wave of mobile phone buyers is coming from low-income segments of emerging markets. In this report, the report provides a practical game plan for accelerating sales to that segment through formal and informal financing programs.
Part One sizes, locates and characterizes the near-term handset market and provides an overview of the main inhibitors to purchasing a new handset.
Part Two describes the financial services landscape of the ten largest near-term markets, which include China, India, Indonesia, Bangladesh, Iran, Egypt, Vietnam, Brazil, Pakistan and Mexico. Through in-depth interviews with prospective near-term market candidates and local financial services experts, the report offers a set of strategies to tap into formal and informal financing mechanisms to accelerate first-time mobile handset sales.
Part Three consists of two Resource Guides. The first includes data for 119 countries, including the size of the near-term market, overall population, mobile penetration rates as of mid-2007, and the annual income levels (ceiling and floor) for the near-term target market. The second Resource Guide provides information on more than 50 financial services organizations that are potential partners for programs to extend financial services to near-term handset market candidates. Data include the organization’s name, type and reach (clients served).
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