Introduction User-defined Media Definition: User-generated Content (UGC) Definition: User-defined Media (UDM) Examples Developer APIs Portal Model: Key Assumptions Problem 1: Internal Resource Bottleneck Problem 2: Think Service Delivery Platform, not Service Delivery Portal Summary Non-linear (Viral) Content Distribution
Market Application Step 1: Allow Users to Syndicate Features Feature Syndication Direct and Indirect Channels Step 2: Introduce a Developer API
Further Considerations Operational Details Feature Reader Feature Paglet Adding Features Publisher Site Considerations Cloning and Sharing Features Peer to Peer: Using Email and IM Publishing to Other Webpages Basic Social Distribution: Forward to Groups Advanced Social Distribution: Adding a Viral Booster Mechanism Commercialisation: Advertising and Branding Advertising: Creating New Inventory User Targeting Other Commercialisation Options Branding Considerations
