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Canada Online Advertising
eMarketer, Nov 2007, Pages: 21
-Executive Summary
Online Advertising Spending in Canada, 2006 2011 (billions of C$ and % increase vs. prior year)
-Key Questions
-The eMarketer View
Key eMarketer Numbers Canada Online Advertising
-Economic Overview
-Online Advertising Spending
Online Advertising Spending in Canada, 2006 2011 (billions of C$ and % increase vs. prior year)
Online Advertising Revenues in Canada, 2002 2006 (millions of C$ and % increase/decrease vs. prior year)
Online Advertising Spending in Canada, 2002 2011 (millions and % increase vs. prior year)
Online Advertising Spending in Canada, 2004 2007 & 2011 (millions of C$)
Broadband Households and Penetration in North America, by Country, 2005 2011 (millions and % of total households)
Weekly Time Spent Online by Adult Internet Users in Canada, by Age, October 2006 (hours)
Social Networking, Multimedia and Blog Users in Canada, April 2007 (thousands of unique visitors and % reach)
-Total Advertising Spending
Advertising Spending in Canada, 2004 2007 & 2011 (billions of C$)
Advertising Spending in Canada, 2002 2011 (millions and % increase vs. prior year)
-The Internet vs. Other Media
Advertising Spending in Canada, by Media, 2006, 2007 & 2011 (billions of C$)
-Attitudes to Online Advertising
Factors that Are Important in Determining the Trustworthiness of a Company/Industry according to Adult Internet Users in Canada, December 2006 (% of respondents)
-Online Advertising Spending by Region
Online Advertising Spending in Canada, by Region, 2006, 2007 & 2011 (millions of C$ and CAGR*)
Adult Internet Users in Canada Who Go Online At Least Once a Week, by Province, 2006 (% of respondents)
-Western
-Central
-Eastern
Online Advertising Revenues in French Canada, 2005 & 2006 (millions of C$ and % of total online ad revenues)
Search Engine Used First according to French Canadian Internet Users, March 2007 (% of respondents)
Frequency with which French Canadian Internet Users Click on Sponsored Links in Search Results, March 2007 (% of respondents)
-Online Advertising by Segment
Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (millions of C$ and % increase vs. prior year)
Online Advertising Revenues in Canada, by Segment, 2005 & 2006 (% of total)
-Search related advertising
Top 10 Search Engines in the US, Ranked by Searches, September 2007 (thousands and % share of searches)
-Display
-Classified and Directory Sites
-E Mail
-Online Spending by Industry
Online Advertising Revenues in Canada, by Industry, 2006 (% of total)
US Online Advertising Revenues, by Major Industry Category, Q2 2006 & Q2 2007 (% market share)
US Online Advertising Revenues, by Major Consumer Category, Q2 2006 & Q2 2007 (% market share)
Average Number of Impressions, Clicks and Click Through Rate (CTR) for Display Advertising on Yellow Pages Sites in Canada, by Industry, March 2007
-Trends to Watch
Facebook Users in the US and Canada, by Age, June 2007 (% of total)
-Mobile Internet Advertising
Canada: Telecom Indicators, 2006 (thousands)
Cheapest Rates for Mobile Data Transfer* among Mobile Operators in Canada As Compared with Rates of Operators in Other Countries, April 2007
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
-A Trusted Resource
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