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The Power of Mobility: How Your Business Can Compete and Win in the Next Technology Revolution
John Wiley and Sons Ltd, Nov 2007, Pages: 256
This books value will be measured by how well it helps readers look forward, to envision the Power of Mobility in their business, and to implement the steps required to turn vision into reality. What in any business today is stationary that, if it were mobile, would create tremendous value for customers? What steps must be taken to deliver that value and win customers' hearts and wallets?
These questions and more will be addressed in the core of the book, The Seven Steps to the Power of Mobility. This section will clearly define the specific thought processes and actions required for businesses determined to win in the new Mobility Age. Additionally, the book closes with specific examples of how companies have successfully followed these seven steps to redefine the rules of competition in their industries.
Authors Bio:
Russ McGuire (Overland Park, KS) is a leading strategist and visionary in the telecom industry. As director of business strategy for Sprint, he is responsible for developing the strategic vision and competitive strategies for the business-focused division of the $30B+ telecommunications giant. His experience includes 20 years in the telecom industry as well as experience in the defense and nuclear power industries. Prior to joining Sprint, Mr. McGuire was Chief Strategy Officer for TeleChoice, a leading business strategy consultancy solely focused on identifying innovative telecom market opportunities. Mr. McGuire was also sought out for his perspectives on the telecom industry as a top conference speaker and as a quoted source in stories published by The Wall Street Journal, the New York Times, The Associated Press, as well as other national, industry, and local publications. Mr. McGuire has also been a regular columnist for Network World, Business Reform, and Success magazines.
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