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Estate Agents and Services Market Assessment 2007
Key Note Publications Ltd, Sep 2007
Executive Summary
1. Introduction
OVERVIEW
DEFINITION
2. Strategic Overview
MARKET DYNAMICS
Setting the Scene
HIP Hopping
Four Main Categories
Changing Structure
Table 1: Leading Groups of Residential Estate Agents in the UK (number and %), 2004, 2006 and 2007
International Agents
Savills
Knight Frank
Hamptons International
Humberts Group
Harrods Estates
Substantial Provincial Chains
Arun Estate Agencies
Kinleigh Folkard & Hayward
Andrews Estate Agents
Chancellors Estate Agents
Selling Prestige Homes
Jackson-Stops & Staff
Strutt & Parker
Lane Fox
Foxtons
Smiths Gore
Agencies Important In Their Regions
Bradleys
Townends
Farrell Heyworth
Acorn Group
Keith Pattinson
Jump Estate Agency Group
Peter Alan
O'Riordan Bond
Goadsby
The Venmore Partnership
Burchell Edwards
Rook Matthews Sayer
Dacre Son & Hartley
Lettings Specialists
Leaders
Belvoir
Jordans
Association of Residential Letting Agents
Affinity Groups
movewithus
Home Sale Network
HomeLink Network
Others
Franchising
RE/MAX
Xperience
Townends
Winkworth
Hunters
Others
A RESILIENT MARKET
Figure 1: Changes in the UK Interest Rate (%), July 2003-July 2007
No Simple Answer
Table 2: Number of Housing Transactions in England and Wales (000 and index 1978=100), 1978-2006
Figure 2: Number of Housing Transactions in England and Wales (000), 2002-2006
Figure 3: Number of Housing Transactions in England and Wales and Average UK House Prices (000 and £), 1996-2006
THE HEALTH OF ESTATE AGENCY
2002
2004 and 2005
2006 and 2007
ADVERTISING
CONSUMER RESEARCH
KEY POINTS
3. Marketing Trends
PROPERTY PORTALS
Rightmove
ESPC (UK)
Primelocation
Table 3: Main Media Advertising Expenditure on Online Estate Agents/Move Services by Principal Advertisers (£000 and %), Year Ending March 2007
Findaproperty
Propertyfinder
Other Portals
Look4aProperty/look4ahouse
Fish4 Homes
Halfapercent
Casualties
RESIDENTIAL ESTATE AGENTS
Table 4: Main Media Advertising Expenditure on Residential Estate Agents in the UK by Principal Advertisers (£000 and %), Year Ending March 2007
OVERSEAS PROPERTY COMPANIES
Table 5: Main Media Advertising Expenditure on Overseas Property Companies by Principal Advertisers (£000 and %), Year Ending March 2007
HOUSEBUILDERS AND PROPERTY DEVELOPERS
Table 6: Main Media Advertising Expenditure on Housebuilders and Property Developers by Principal Advertisers (£000 and %), Year Ending March 2007
BYPASSING THE AGENT
KEY POINTS
4. An International Perspective
NEGATIVE AMORTISATION
SPANISH WOBBLE
LOOK EAST?
AN INTERNATIONAL MARKET
KEY POINTS
5. PEST Analysis
POLITICAL FACTORS
Stamp Duty — An Onerous Tax
Table 7: Credit and Loans Outstanding to Individuals and Housing Associations in the UK (£m and index 2000=100), Years Ending 31st March 2000-2007
Questions of Zero Carbon
Homes for First-Time Buyers?
ECONOMIC FACTORS
Return of the Long-Term Tenant
The Spread of Unaffordability
Table 8: Income Distribution in the UK (% and £), 1999/2000 and 2004/2005
SOCIAL FACTORS
TECHNOLOGICAL FACTORS
KEY POINTS
6. Consumer Dynamics
INTRODUCTION
Table 9: Summary of Results (% of respondents), 2007
HOME INFORMATION PACKS
Table 10: Attitudes Towards Home Information Packs (% of respondents), 2007
BUYING AND SELLING PROPERTY THROUGH AN ESTATE AGENT
Table 11: Buying and Selling Through an Estate Agent at Least Once in the Past 7 Years by Social Grade (% of respondents), 2007
Table 12: Buying and Selling Through an Estate Agent at Least Once in the Past 7 Years (% of respondents), 2007
LETTING OUT AND RENTING PROPERTY THROUGH AN ESTATE AGENT
Table 13: Letting Out and Renting Property Through An Estate Agent at Least Once in the Past 7 Years by Age (% of respondents), 2007
Table 14: Letting Out and Renting Property Through An Estate Agent at Least Once in the Past 7 Years by Social Grade (% of respondents), 2007
Table 15: Letting Out and Renting Property Through An Estate Agent at Least Once in the Past 7 Years (% of respondents), 2007
A MOBILE NATION
Table 16: Those Who Have Moved Home at Least Once in the Past 7 Years (% of respondents), 2007
VISITING AN ESTATE AGENT'S OFFICE AND SEARCHING THE INTERNET FOR PROPERTIES
Table 17: Visiting an Estate Agent's Office and Searching the Internet for Properties (% of respondents), 2007
RENTING OUT PROPERTY
Table 18: Renting Out Property (% of respondents), 2007
HOLIDAY HOME OWNERSHIP
Table 19: Holiday Home Ownership (% of respondents), 2007
ATTITUDES TOWARDS ESTATE AGENTS
Table 20: Attitudes Towards Estate Agents — Those Who Agree That Estate Agents are Trustworthy and Properly Regulated (% of respondents), 2007
Table 21: Attitudes Towards Estate Agents — Those Who Agree That Estate Agents are Qualified Professional People and Give Good Value for Money (% of respondents), 2007
KEY POINTS
7. Company Profiles
INTRODUCTION
COUNTRYWIDE
Corporate Strategy
Advertising and Distribution
Profitability
Table 22: Financial Results for Countrywide PLC (£000, number, % and £), Years Ending 31st December 2004-2006
Table 23: Turnover and Operating Profit for Countrywide PLC by Sector (£m and %), Year Ending 31st December 2006
Future Developments
CONNELLS
Corporate Strategy
Advertising and Distribution
Profitability
Table 24: Financial Results for Connells Ltd (£000, number, % and £), Years Ending 31st December 2003-2005
Future Developments
LSL PROPERTY SERVICES
Corporate Strategy
Advertising and Distribution
Profitability
Table 25: Financial Results for LSL Property Services PLC (£000, number, % and £), Years Ending 31st December 2004-2006
Table 26: Financial Results for your-move.co.uk ltd (£000, number, % and £), Years Ending 31st December 2004-2006
Table 27: Financial Results for Reeds Rains Ltd (£000, number, % and £), Years Ending 31st December 2004-2006
Future Developments
HALIFAX ESTATE AGENCIES
Corporate Strategy
Advertising and Distribution
Profitability
Table 28: Financial Results for Halifax Estate Agencies Ltd (£000, number, % and £), Years Ending 31st December 2003-2005
Table 29: Financial Results for HBOS PLC (£000, number, % and £), Years Ending 31st December 2004-2006
Future Developments
SPICERHAART
Corporate Strategy
Advertising and Distribution
Profitability
Table 30: Financial Results for Spicerhaart Group Ltd (£000, number, % and £), Years Ending 31st December 2003-2005
Future Developments
ARUN ESTATE AGENCIES
Corporate Strategy
Advertising and Distribution
Profitability
Table 31: Financial Results for Arun Estate Agencies Ltd (£000, number, % and £), Years Ending 31st March 2005-2007
Future Developments
RIGHTMOVE
Corporate Strategy
Advertising and Distribution
Profitability
Table 32: Financial Results for Rightmove PLC (£000, number, % and £), Years Ending 31st December 2004-2006
Future Developments
KEY POINTS
8. The Future
SOCIAL GAPS
The Home-Owning Elderly
The Wealthy Investors
The Young
LONG-TERM RENTING
THE BRITISH OBSESSION
Property as a Cash Cow for Government
Paying for Long-Term Care
Table 33: Trends in Life Expectancy and Healthy Life Expectancy at Birth in the UK by Sex (years and %), 1981 and 2001
Figure 4: Trends in Life Expectancy and Healthy Life Expectancy at Birth in the UK by Sex (years), 1981 and 2001
Table 34: Projected UK Population by Age (000), 2007-2017
The Asset Management Business
THE STRUCTURE OF ESTATE AGENCY
Diversification — Where Do Estate Agencies Go Next?
Franchising 142
The Entry of Mass-Market Retailers?
KEY POINTS
10. Consumer Confidence
METHODOLOGY
KEY FINDINGS THIS QUARTER
THE WILLINGNESS TO BORROW
Confidence Improves
Table A: The Average Amount Consumers Are Willing to Borrow in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
Willingness to Borrow Slips Slightly
Table B: The Number of Adults Willing to Borrow in Order to Purchase Expensive Items (000 and %), February 2006-2007
SPENDING FROM SAVINGS
Slight Increase in Spending from Savings
Table C: The Average Amount Consumers Are Willing to Spend from Savings in Order to Purchase Expensive Items at Current and Constant November 2004 Prices (£ and £bn), February 2006-2007
Saving Grows in Relative Importance
Table D: The Average Amounts Adults Are Confident Spending to Purchase Expensive Items (£ and %), February 2006-2007
11. Further Sources
Associations
Estate Agencies
Publications
Government and Official Sources
General Sources
Other Sources
Bisnode Sources
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