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Premium Company Profile Kraft Foods, Inc.
Datamonitor, Oct 2007, Pages: 50
Introduction
Kraft Foods seeks to strike a better balance between globalization and centralization. The company is focused on restructuring the organization for growth, and reframing its categories to make its portfolio more relevant and grow faster. It is also investing in its sales capabilities to build scale advantage and drive down the costs without compromising on quality.
Scope
- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies
Highlights
Kraft Foods (Kraft) has operations in 72 countries and sells its products in more than 155 countries.The company serves supermarket chains, wholesalers, super centers, club stores, mass merchandisers, distributors, convenience stores, gasoline stations, drug stores, value stores and other retail food outlets. The company is exploring opportunities to use its broad portfolio to meet the demands of specific consumer groups for weight management, health and wellness, and other benefits.Internationally, the company is growing and building profitable scale by expanding its distribution reach in countries with rapidly growing demand. Large multi-national corporations manufacturing competing products pose a constant threat to Krafts market share.
Reasons to Purchase
- Access all the important information and analysis on the company in a single report
- Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to companys adjusted five year financial data along with key ratios and market capitalization
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