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Premium Company Profile Shiseido Company, Limited
Datamonitor, Oct 2007, Pages: 38


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Introduction

In order to transform itself into a globally competitive cosmetics company and maximize growth potential and profitability, Shiseido continues to implement domestic marketing reforms, accelerate expansion of its Chinese business, and carry out fundamental structural reforms.

Scope

- Contains corporate strategy, value chain presence and SWOT Analysis
- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors
- Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights

Shiseido sells its products through about 83,000 stores in Japan and 39,000 stores in the overseas market. The company has 100 subsidiaries and 28 associated companies. Shiseido competes with premium brands including Estee Lauder, LOreal, Unilever, Procter & Gamble, Avon, Revlon and Chanel. As a part of its business reformation processes, the company intends to build an integrated brand-development framework covering all activities ranging from R&D and production to marketing. Various measures are being taken to create a cost structure enabling achievement of a 10% operating income margin.

Reasons to Purchase

- Access all the important information and analysis on the company in a single report
- Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain
- Gain access to companys adjusted five year financial data along with key ratios and market capitalization


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