Choose an adjective: Epochal. Momentous. Historic. However you label it, US online advertising spending is entering a new era.
The US Advertising Spending report tracks the rise of Internet advertising, relates it to the total advertising market and makes projections for the future of both. If you want all the latest ad numbers and want to know how they are affecting the industry from both the perspective of buyers and sellers, this is the report for you.
eMarketer projects that online advertising will more than double as a percentage of total media, rising from only a 6% share in 2006 of total media, to slightly over a 12% share in 2010.
Key questions the 'US Advertising Spending' report addresses: -Is Internet ad spending immune to economic fallout? -How quickly are traditional advertisers moving ad budgets online? -Which companies are putting more into Internet advertising and why? -What factors are still slowing online ad spending growth? And many others
