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Wi-Fi Phone in China: The First Step to FMC
In-Stat/MDR, Oct 2007, Pages: 29
In 2007, interest in phones that combine cellular and Voice over Internet Protocol (VoIP) service using Wireless Local Area Network (WLAN) technology has grown at a fever pitch. The WLAN technology provides wireless broadband access, allowing end-users who have Wi-Fi-enabled devices to wirelessly access the Internet when in a Wi-Fi hotspot. This ability makes up for some of the disadvantages of cellular technology and provides customers with lower-cost voice and high-speed data service.
In order to be successful in this market, wireless carriers and WLAN providers need to understand the attitudes and requirements that end-users have regarding WLAN/cellular service and handsets.
To gauge public opinion on WLAN/cellular dual-mode phones and on which features and benefits are of most interest to current cellular phone subscribers, In-Stat conducted a telephone survey in March 2007. This survey asked questions about subscriber opinions on WLAN/cellular technology, as well as background questions on the adoption of base technology supporting WLAN/cellular, such as cellphones, broadband, and WLAN.
The report is divided into three sections. The first looks at respondent demographics; the second examines patterns of use among cellphone, PHS, and WLAN users; the third examines attitudes and acceptance of WLAN/cellular dual-mode phones, how much consumers are willing to pay for them, and the reasons respondents were not interested in the new technology.
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