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Food Packaging in United Kingdom
Euromonitor International, May 2007, Pages: 26
Our Beverage Packaging in United Kingdom report offers insight into key trends and developments driving packaging of all major types of packaged food products: dairy products, sauces, dressings and condiments, canned/preserved food, impulse foods, chilled and frozen processed food, spreads. The report also examines trends and prospect for various pack types and closures: metal packaging, rigid plastic, glass, liquid cartons, paper-based containers; flexible packaging.
Why buy this report?
- Get a detailed picture of the food packaging industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Changing consumer attitudes drive demand for PET and glass bottles
In March 2007 Coca-Cola Enterprises Ltd introduced Schweppes Deuce No Added Sugar in the on-trade channel. The new range replaced the original Schweppes Deuce line. May 2007 saw Britvic Soft Drinks Ltd launch 100% recyclable glass bottles. The first launch reflected the growing trend towards healthier soft drinks products, while the second was a response to increasing demands for environmentally-friendly packaging among consumers. Towards the end of the review period, both trends boosted demand for PET and glass bottles in the UK.
Gable-top liquid cartons gain ground in fruit/vegetable juice
Despite their higher cost, gable-top liquid cartons proved increasingly popular in fruit/vegetable juice in 2006. This was particularly evident in juice drinks (up to 24% juice), where volume sales of gable-top cartons grew at a robust pace thanks to their use in packaging for private label products sold by leading retail chains such as Asda, Tesco and Sainsbury’s. These products are packaged similarly to their premium 100% juice counterparts, and many consumers will readily assume that they are not produced from concentrate.
Popularity of Lucozade Sport boosts demand for plastic pouches in sports drinks
Launched in soft drinks in February 2005, the plastic pouch remained one of the most recent innovations in beverage packaging in 2006. Pouches performed particularly well in sports drinks, where they are used to package the leading Lucozade Sport brand, and strong demand in this subsector should continue to drive growth in volume sales over the forecast period. Moreover, pouches have yet to lose their novelty appeal for health conscious consumers, which could prompt more manufacturers to make the switch.
Convenience trend ensures demand for small PET bottles remains strong in bottled water
As the most widely used packaging type in the sector, PET bottles benefited most from the healthy development of bottled water during the review period. In still bottled water, the convenience trend ensured that smaller PET bottles remained the most popular in 2006. That said, the smallest pack size of 250ml did lose some ground having previously shown dynamic growth in volume sales, suggesting that consumer preferences are slowly
changing. In general however, all PET pack sizes performed well, with the 500ml format remaining the most popular in the sector as a whole. Over the forecast period, 750ml, 500ml and 250 ml PET bottles are all expected to show strong growth in volume sales within bottles water, driven by their popularity with health conscious consumers, rising demand for multipacks and the convenience trend.
Metal screw/lug closures defy tradition to carve out an important niche in wine
During the review period, metal screw/lug closures showed faster volume sales growth than corks in the wine sector. Despite this, corks remained the most popular closure type within wine in 2006. Nonetheless, metal screw/lug caps have managed to carve out a significant niche in the sector, where they are used for cheaper and mid-priced brands targeted at less discerning wine drinkers who appreciate their simplicity.
Enduring popularity of Red Bull benefits metal beverage cans
The popularity of leading energy drinks brand Red Bull remained one of the main drivers of growth in volume sales of metal beverage cans within the soft drinks market in 2006, particularly for 250ml and 350ml pack sizes. Given that energy drinks will remain one of the fastest-developing subsectors within soft drinks, the entry of more competitors over the forecast period should ensure that demand for 250ml and 350 ml cans continues to flourish. This follow the leader trend reflects both the success of these pack sizes and how strongly they are identified with the energy drinks subsector.
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