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Oral Hygiene in Hong Kong
Euromonitor International, Oct 2007, Pages: 25
Our Oral Hygiene in Hong Kong report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2001-2006), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2011 illustrate how the market is set to change.
Product coverage: toothpaste, manual toothbrushes, mouthwashes/dental rinses, denture care, mouth fresheners, dental floss, power toothbrushes.
Data coverage: market sizes (historic and forecasts), company shares and brand shares.
Why buy this report?
- Get a detailed picture of the oral hygiene industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands ;
- Use five-year forecasts to assess how the market is predicted to develop
With a network of over 600 analysts worldwide, we have the unique capability to develop reliable information resources to help drive informed strategic planning.
EXECUTIVE SUMMARY
Good Performance With Contribution From Mainland Chinese Tourists
The overall cosmetics and toiletries market in Hong Kong saw a notable performance over the review period, underpinned by demand not only among local consumers in Hong Kong, but also visitors from Mainland China. Such visitors allocate a considerable portion of their travel budget to shopping, and typically rank cosmetics and toiletries high on the shopping list. Such consumers state that high confidence in the quality of the goods sold in Hong Kong, and the wide variety of brands and products compared with Mainland China, are the factors that most appeal.
Product Launches Emphasise Product Ingredients Or Technological Advances
Manufacturers are increasingly stressing specific ingredients or technological advances in formulation, to ensure an improved effect or longer-lasting functions. Moreover, some technologies, such as the water pump technology used by Laneige and Surgiceutical of Erno Laszlo are patented, to differentiate the products from competing offerings.
Industry Led by International Brands
Most companies in the cosmetics and toiletries industry are multinational players. International brands such as Lancôme, L'Oréal Paris, Olay, Estée Lauder, Clinique, Shiseido, Revlon and Max Factor play an important role in the market. Their brands and images are well recognised and predominate in the premium segment, making it difficult for new brands to enter. For new brands such as Skinfood enter to the Hong Kong market, they have to focus on increasing consumer awareness. Word-of-mouth recommendations are particularly important, and achieved through activities such as distribution of free samples to potential customers.
Distribution Increasing Through Pharmacies/drugstores
The major distribution channels for cosmetics and toiletries at the end of the review period remained specialists, department stores, supermarkets and pharmacies. A significant increase in retail value sales was evident in the pharmacies/drugstores channel, underpinned by the strong network coverage of Watson's and Mannings. Their outlets provide a wide range of cosmetics and toiletries, with some offering premium skin care brands via counters, such as SK-II, Clinique, Christian Dior, further increasing the product range.
More New Players and Increased Competition
More new players are expected to join the Hong Kong cosmetics and toiletries market in coming years, not only due to the booming financial environment, but also the high acceptance among consumers in Hong Kong of new products and concepts. Moreover, Hong Kong is recognised as the good choice to be a pilot market for companies wishing to expand their presence in the Asia-Pacific region.
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