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Pet Food and Pet Care Products in Denmark
Euromonitor International, Oct 2007, Pages: 38

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PET FOOD AND PET CARE PRODUCTS IN DENMARK : MARKET INSIGHT

EXECUTIVE SUMMARY

Value sales increase higher than inflation rate

Cat food sales most dynamic

Private label shares increase significantly

Specialist traders record increasing sales

Value growth forecast

KEY TRENDS AND DEVELOPMENTS

Strong Danish economy

Specialist traders record increasing sales

Private label sales increase significantly

The large dog is in decline

Increasing business costs anticipated for forecast period

MARKET INDICATORS

Table 1 Pet Populations 2002-2007

MARKET DATA

Table 2 Retail Sales of Pet Food and Pet Care Products by Sector: Volume 2002-2007

Table 3 Retail Sales of Pet Food and Pet Care Products by Sector: Value 2002-2007

Table 4 Retail Sales of Pet Food and Pet Care Products by Sector: %Volume Growth 2002-2007

Table 5 Retail Sales of Pet Food and Pet Care Products by Sector: %Value Growth 2002-2007

Table 6 Dog and Cat Food Company Shares 2002-2006

Table 7 Dog and Cat Food Brand Shares 2003-2006

Table 8 Penetration of Private Label by Sector 2002-2006

Table 9 Retail Sales of Pet Food and Pet Care Products by Sector and Distribution Format: % Analysis 2007

Table 10 Retail Sales of Dog and Cat Food by Distribution Format: % Analysis 2007

Table 11 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: Value 2007-2012

Table 12 Forecast Retail Sales of Pet Food and Pet Care Products by Sector: % Value Growth 2007-2012

DEFINITIONS

Sources

Summary 1 Research Sources

LOCAL COMPANY PROFILES - DENMARK

AROVIT PETFOOD A/S - PET FOOD AND PET CARE PRODUCTS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Arovit Petfood A/S: Key Facts

Summary 3 Arovit Petfood A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

CHRISCO A/S - PET FOOD AND PET CARE PRODUCTS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Chrisco A/S: Key Facts

Summary 5 Chrisco A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Chrisco A/S: Competitive Position 2006

DAMOLIN A/S - PET FOOD AND PET CARE PRODUCTS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Damolin A/S: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Damolin A/S: Competitive Position 2006

JøRGEN KRUUSE A/S - PET FOOD AND PET CARE PRODUCTS - DENMARK

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Jørgen Kruuse A/S: Key Facts

Summary 10 Jørgen Kruuse A/S: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 11 Jørgen Kruuse A/S: Competitive Position 2006

DOG FOOD IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 13 Dog Owning Households: % Analysis 2002/2007

Table 14 Dog Population 2002-2007

Table 15 Dog Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 16 Retail Sales of Dog Food by Type: Value 2002-2007

Table 17 Retail Sales of Dog Food by Type: % Value Growth 2002-2007

Table 18 Retail Sales of Premium Dog Food: Value 2002-2007

Table 19 Dog Food Company Shares 2002-2006

Table 20 Dog Food Brand Shares 2003-2006

Table 21 Dog Treats Brand Shares 2003-2006

Table 22 Forecast Retail Sales of Dog Food by Type: Value 2007-2012

Table 23 Forecast Retail Sales of Dog Food by Type: % Value Growth 2007-2012

CAT FOOD IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 24 Cat Owning Households: % Analysis 2002/2007

Table 25 Cat Population 2002-2007

Table 26 Cat Food Prepared vs Non-prepared Gap: % Analysis 2002-2007

SECTOR DATA

Table 27 Retail Sales of Cat Food by Type: Value 2002-2007

Table 28 Retail Sales of Cat Food by Type: % Value Growth 2002-2007

Table 29 Retail Sales of Premium Cat Food: Value 2002-2007

Table 30 Cat Food Company Shares 2002-2006

Table 31 Cat Food Brand Shares 2003-2006

Table 32 Cat Treats Brand Shares 2003-2006

Table 33 Forecast Retail Sales of Cat Food by Type: Value 2007-2012

Table 34 Forecast Retail Sales of Cat Food by Type: % Value Growth 2007-2012

OTHER PET FOOD IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR INDICATORS

Table 35 Other Pet Population 2002-2007

SECTOR DATA

Table 36 Retail Sales of Other Pet Food by Type: Volume 2002-2007

Table 37 Retail Sales of Other Pet Food by Type: Value 2002-2007

Table 38 Retail Sales of Other Pet Food by Type: % Volume Growth 2002-2007

Table 39 Retail Sales of Other Pet Food by Type: % Value Growth 2002-2007

Table 40 Bird Food Brand Shares 2003-2006

Table 41 Fish Food Brand Shares 2003-2006

Table 42 Forecast Retail Sales of Other Pet Food by Type: Volume 2007-2012

Table 43 Forecast Retail Sales of Other Pet Food by Type: Value 2007-2012

Table 44 Forecast Retail Sales of Other Pet Food by Type: % Volume Growth 2007-2012

Table 45 Forecast Retail Sales of Other Pet Food by Type: % Value Growth 2007-2012

PET CARE PRODUCTS IN DENMARK

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 46 Retail Sales of Pet Care Products by Type: Value 2002-2007

Table 47 Retail Sales of Pet Care Products by Type: % Value Growth 2002-2007

Table 48 Forecast Retail Sales of Pet Care Products by Type: Value 2007-2012

Table 49 Forecast Retail Sales of Pet Care Products by Type: % Value Growth 2007-2012


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