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Guide to Business Plan Writing, 3rd Edition
Drug and Market Development Publishing, Nov 2007, Pages: 79
Chapter 1: Executive Summary 1-1
Chapter 2: Introduction 2-1
The Purpose of a Business Plan 2-1
The Purpose of This Guide 2-1
Chapter 3: Planning the Business 3-1
Introduction 3-1
The Product or Service 3-1
The Market 3-2
The Competition 3-7
The Intellectual Property 3-8
The Regulatory Environment 3-9
The Strategy 3-9
Research and Development 3-10
Production .3-10
Market Entry 3-10
The Team 3-11
The Corporate Structure 3-11
The Operations 3-12
The Financials 3-13
The Simplicity 3-13
The Iteration 3-13
Additional Considerations 3-14
Chapter 4: Writing the Plan 4-1
Your Audience 4-1
The Thesis Statements 4-2
The Support 4-3
The Execution 4-4
Section 3: Writing the Plan 4-5
Responsibilities of the Writer 4-5
Introduction to the Template 4-5
Executive Summary 4-5
The Opening 4-6
The Flow 4-6
An Overview of the Company 4-7
Market 4-8
Description 4-8
Size and Growth Rates 4-8
Trends 4-8
Unmet Needs 4-8
Rate of Adoption 4-9
Pricing 4-9
Potential Share of Your Product or Service 4-9
The Technology 4-9
Current Status 4-10
Matching the Technology with the Market 4-10
Future Development 4-10
The Intellectual Property (IP) 4-11
Freedom to Operate 4-11
Current IP 4-11
Future IP 4-11
The Regulatory Environment (If Applicable) 4-11
The Competition 4-11
The Strategy 4-12
Research and Development 4-12
Commercialization 4-13
Production 4-13
Distribution 4-13
Marketing 4-14
The Timelines 4-14
The Operations 4-14
The Team 4-15
Current Team and Why It Is Capable 4-15
Future Hires 4-15
Risks 4-15
Financials 4-16
Financing Strategy 4-17
Historical Financials 4-17
Projections 4-17
Exit Strategy 4-17
The Investment Opportunity 4-17
The Appendices 4-18
Additional Market Information 4-18
Detailed Technical Information 4-18
Financial Documents 4-19
Biographies of Team Members 4-19
Additional Information 4-19
Appendix 1: Sample Business Plan App1-1
Appendix 2: Example Financial Statements and Notes to the Financial Statements .App2-1
Appendix 3: Example Pro forma Financial Statements for a Drug Development
Company over 2 years by Quarter App3-1
Exhibit 3.1 Example of a Top-Down Model (In $ millions) 3-4
Exhibit 3.2 Example of a Bottom-Up Model (In $ millions) 3-4
Exhibit 3.3 Additional Examples of Bottom-Up Models 3-5
Exhibit 3.4 Examples of Incorporating Growth Rates (In $ millions) 3-6
Exhibit 4.1 Your Audiences 4-1
Exhibit 4.2 Representative Comparative Analysis 4-12
Exhibit 4.3 Representative Gantt Chart for Technology Development 4-14
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