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Mobile Message Marketing
eMarketer, Nov 2007, Pages: 17
As more brands turn to the mobile platform to reach customers, messaging services such as SMS, MMS, Instant Message and mobile e-mail will be their de facto choices for mobile marketing in the foreseeable future.
The Mobile Message Marketing report examines the trend toward media integration being driven by marketers’ adoption of the mobile platform.
Today’s mobile marketing campaigns are dominated by messaging. As the speed and sophistication with which marketers integrate other mediums such as outdoor, radio, television and the Web with SMS call to action, an ad-supported model for mobile messaging network charges cannot be far off.
eMarketer projects that the global market for ad-supported mobile messaging will rise from $1.5 billion in 2006 to $12 billion by 2011.
Key questions the 'Mobile Message Marketing' report addresses:
-What marketing opportunities does mobile messaging present?
-Which geographic regions are leading the way in mobile message marketing? Which regions are lagging?
-What are targeting opportunities of mobile messaging campaigns?
-How will ad-supported mobile messaging fit in with other mobile marketing platforms?
-And many others…
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