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Growth Opportunities in Confectionery: Emerging Flavours and New Added Value Segments
Business Insights, Nov 2007, Pages: 136
The confectionery sector has experienced dramatic changes over the last year led by changing consumer consumption habits. Confectionery manufacturers are aiming to appeal to health-conscious consumers with functional innovations, whilst trying to remain indulgent. At the same time, consumers now expect to be able to choose their chocolate by cocoa solid levels and region of origin, not just by brand. ‘Growth Opportunities in Confectionery’ is a new management report published by Business Insights that identifies key growth opportunities in the confectionery market across the key categories of gum, chocolate, cereal bars and sugar confectionery in Europe, Africa and Middle East, Americas and Asia-Pacific regions. This report analyzes the key trends affecting the market including health, gourmet and luxury, single-origin, ethical and impulse purchasing. It also provides the results of our proprietary survey detailing the opinions of industry executives.
Key issues examined in this report...
-Functional gum. Functional brands are taking share from regular brands. To compete chewing gum companies must invest in innovation by adding value through functional ingredients.
-EU health and nutrition claims regulation. This came into force in all EU member states on July 1, 2007. The regulation could act as a barrier to NPD in sectors that are increasingly having to focus on healthier alternatives, particularly confectionery.
-Provenance and authenticity. Single-origin chocolate will experience high growth over the next five years. Consumers are choosing chocolate according to region and the level of cocoa solids, an approach similar to that in wine and cheese tasting.
-Nutritional labelling. Nestlé Rowntree introduced nutritional labelling for all of its confectionery brands in in the UK and Ireland in February 2006, with calorie content on pack fronts and guideline daily amounts (GDA) on the reverse.
-Sustainability. Cadbury Schweppes has signed up to the Carbon Trust’s carbon footprint scheme to investigate the volume of GHG emissions emitted by Dairy Milk bars from production to end-user disposal of the packaging.
This new report will enable you to...
-Predict future growth areas in confectionery across Europe and the US based on this report's market value and volume forecasts by category and sub-category to 2010.
-Assess and quantify the confectionery competitive landscape using this report’s analysis of the market shares of the top five confectionery companies by region and innovation rankings.
-Understand the key trends in the confectionery market that have impacted marketing and NPD as well as confectionery sales potential, including EU health claims regulation and nutritional labelling.
-Benchmark leading executives’ opinions on the future of confectionery with this report’s analysis of the results of our proprietary global survey detailing the key issues affecting the future of NPD and innovation in the confectionery market.
-Improve targeting and the effectiveness of your NPD strategies with this report’s analysis of confectionery innovation by trend, category and region using global Productscan data of over 12,500 confectionery product launches between 2004 and 2007.
Some key findings from this report...
-Chocolate claims the largest share of European confectionery market value. By 2010, the total European chocolate market will reach a value of $35.4bn out o f a total market value of $61.2bn.
-The US confectionery market will experience stronger average annual growth compared to Europe reaching $33.0bn by 2010.
-Twelve of the top 15 flavours used in confectionery NPD are natural. Fruit provides an element of healthiness that makes products more acceptable to health-conscious consumers. Business Insights industry survey confirmed that ‘natural’ will be the most important health trend in confectionery over the next five years.
-Mid-afternoon offers the strongest growth potential for confectionery products over the next five years. Over a third of industry executives rated this daypart with ‘most growth potential’.
-Growth in sugar confectionery is weak. Although it is the second largest category in US confectionery behind chocolate, it lags far behind in terms of both value ($8.5bn) and CAGR (1.5% to 2010).
Your questions answered...
-What were the most innovative new confectionery product launches
in the last year?
-Which flavours and ingredients are most popular in confectionery NPD and which emerging flavours are predicted to grow in the future?
-What are the key regional trends in each of the major confectionery categories?
-Which NPD, marketing and M&A strategies have leading and smaller companies used to drive expansion?
-How will health claims regulations affect the market in Europe?
-Which confectionery categories are the most innovative and which have attracted the most investment in innovation?
-How are leading confectionery companies reacting to the ethical
- Which European countries will experience the strongest growth in confectionery market value and volume to 2010?
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