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Ready to Drink Coffee Report 2007
Zenith International, Dec 2007, Pages: 81
Brief definition
Executive summary
Expansion of the Starbucks brand to international markets
Increasing commitment on the part of multinationals to develop the category
A broadening target market
Overcoming concerns about obesity and health
Mixed feelings over caffeinated beverages
Overcoming the issue of the weather
Introduction
Report scope
The RTD coffee concept
Market context
Figure 1 – Global beverage volume shares by sector and segment, 2006
Figure 2 – Soft drinks shares by volume and value, Japan, North America and West Europe, 2006
Data
Market analysis
Figure 3 – RTD coffee volume sales, 2004-11
Figure 4 – RTD coffee market value, 2004-6
Figure 5 – RTD coffee volume growth, 2005-11
Figure 6 – RTD coffee consumption per person, 2004-11
Product characteristics
Composition
Consumption occasions
Main coffee types
Figure 7 – RTD coffee terms and descriptions
Main flavourings
Product differentiation
Organic RTD coffee
Fairtrade RTD coffee
Healthy or unhealthy?
Fat and sugar
Figure 8 – Comparison of soft drink calorie contents
Coffee and caffeine
What is caffeine and what does it do?
Figure 9 – Caffeine content in popular beverages
Changing fortunes for caffeine and coffee?
What types of caffeine/coffee consumption benefits are being explored?
Antioxidants
Cardiovascular health
Cognitive function
Fibre
Liver
Type 2 diabetes
Regulation
International
West Europe
North America
Functionality and RTD coffee
Functional innovations from Japan
Antioxidants and prebiotics
A calming coffee? The GABA craze
Figure 10 – GABA-enriched RTD coffee launches
Polyphenol-rich
Heavy caffeine
Functional innovations in North America
A ‘body and mind energiser’
A ‘potent caffeine injection’
Nutritionally-enriched
Regional market overviews
Japan
Product history
Key indicators
Companies/brands
Distribution
Trends and innovation
Packaging
North America
Product history
Key indicators
Companies/brands
Distribution
Product trends and innovation
West Europe
Product history
Key indicators
Figure 11 – West European RTD coffee consumption per person, 2006
Companies/brands
Product trends and innovation
Future development of the RTD market 36
Strengths
Weaknesses
Opportunities
Threats
Leading company profiles
Japan
Asahi Breweries Group
Ajinomoto General Foods (AGF)
Coca-Cola Japan
DyDo Drinco
ITO EN Group (Japan)
Japan Sangaria Beverage Co
Japan Tobacco
Kirin Beverage Corporation
Nestlé Japan Group
Pokka Corporation
Sapporo Beverage Co
Suntory
North America
AriZona Beverage Co
Bolthouse Farms
Beverages and Beyond Brands (BYB Brands)
Caffé del mar
Coca-Cola Company
Everlasting Distributors
Froid Coffee Company
Gehl Foods
ITO EN (North America)
Kan-Pak
Tully’s Coffee Corporation
Shock Coffee
Starbucks Coffee Company
Wolfgang Puck Beverage Partners
West Europe
Arla Foods UK
Campina
Douwe Egberts
Emmi
JetDrinks
Jurado Hermanos
K-fee
KHR Food Import
Kraft Foods Global
Maresi Austria
Metro Drinks
Mövenpick (Fine Foods)
Münsterland
Nestlé
Rauch Fruchtsäfte
Returnity Handels
Simon Lévelt
Appendix – symbols and abbreviations
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