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Viewing report
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New Video Dynamics: How Hollywood Handles the Internet
Emerging Media Dynamics, Inc., Dec 2007
More than the advent of television or cable TV or even the VCR, the Internet is forcing Hollywood to rapidly adapt to technological change or risk obsolescence. The Internet is far more unpredictable, and more quickly evolving, than these earlier disruptions. How Hollywood handles the Internet is therefore a matter of survival for the handful of companies, namely the top Hollywood studios, that current dominate the production and distribution of TV programming and theatrical films.
Emerging Media Dynamics is pleased to announce that the latest report in our New Video Dynamics series, How Hollywood Handles the Internet, is now available. This exclusive in-depth analysis spells out the shifting dynamics that Hollywood and other traditional TV program and film producers face as they adapt to the challenges, changes and opportunities posed by the Internet.
How Hollywood Handles the Internet delivers an easy-to-understand guide to the still-experimental efforts by top program and movie providers to develop new revenue streams from Internet-based outlets. As the report documents, Hollywood is maneuvering two parallel tracks as it navigates the Internet.
The studios are seeking to slow down the potential risks to revenues through legal battles to enforce what they contend are their existing intellectual property rights, through legislation aimed at strengthening intellectual property rights and through the development of content identification technologies aimed at detecting unauthorized use of copyrighted content. At the same time, Hollywood is also attempting to exploit the opportunities the Internet presents.
Profiled in the report are the Internet video activities of the top Hollywood studios, including:
-NBC-Universal
-The Walt Disney Company
-Time Warner
-News Corp.
-Sony Corp.
-Viacom
The report also lays out the revenue potential of the overall Internet video market, offering detailed projections on the prospects for advertising embedded in streamed video content as well as the better established sale of pay-per-download movies and TV shows. Although any estimates for this still nascent market must be considered preliminary, our extensive model suggests that total Internet video from all forms of distribution could grow more than five-fold by 2013, climbing from around $190 million in 2007 to $1.2 billion in 2013.
But, as the report also notes, $1.2 billion is still very, very tiny in comparison to Hollywood’s revenues from traditional sources. For example, one studio alone, Time Warner, sells about $1 billion in DVDs each quarter.
The wild card for Hollywood, as the current impasse between Hollywood producers and writers attests, is advertising embedded in streamed video content. According to our analysis, there could be at least 1,502% growth in ad sales for Internet video over the next five years, with annual ad revenue for streamed content expected to climb from around only $46.3 million in 2007 to $741.8 million in 2013.
To find out more about how Hollywood is handling the Internet and what's at stake as technology changes everything, order your copy of this indispensable 50-page report today for $899. If you're in the Internet, entertainment, technology or broadband businesses, you've can't afford to miss out on the concise, actionable and timely information that How Hollywood Handles the Internet delivers.
Also available
New Video Dynamics: Overview of Internet-Based Video Services, A to Z
New Video Dynamics: Competitive Analysis of Broadband Providers
New Video Dynamics: Outlook for Mobile Video
New Video Dynamics: Delivering Internet Video to TV Sets
New Video Dynamics: The State of Video Search
New Video Dynamics: Peer to Peer Technology Enters the Mainstream
New Video Dynamics: Videoconferencing, Video Messaging and Lifecasting
New Video Dynamics Package
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