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SK Telecom: Facing New Challenges
Ovum, Oct 2007, Pages: 20
SK Telecom has enjoyed a dominant position in South Korea but is facing new challenges due to changes in the regulatory environment, market saturation and a stronger-than-ever marketing blitz from its competitors. How will the Korean mobile giant maintain its growth in these challenging conditions? Senior Analyst Suran Seong provides an overview of SK Telecom’s business and strategies.
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