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Understanding adoption of enterprise applications (Customer Focus)
Datamonitor, March 2008, Pages: 19

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OUR VIEW 1
CATALYST 1
SUMMARY 1
ANALYSIS 2
The outlook for enterprise application investment is positive despite high penetration 2
Enterprise applications take-up is continuing apace through the addition of solution areas 2
CRM has overtaken HR as the second most ubiquitous solution area behind Financials 2
Investment outlook is boosted by CRM and ERP amid the slower investment growth in other solution areas 3
ERP penetration will catch up with that of CRM and HR but Financials will remain the most ubiquitous 4
Macroeconomic trends account for regional variability in investment plans 5
Enterprise application investment schedules are much more circumspect in Germany and the US 5
Variations in investment scope are a result of macroeconomic conditions not market maturity 6
Enterprise applications are still the primary choice for flagship IT project 7
The size of a flagship enterprise application project is proportional to enterprise size 7
CEOs are the most important decision makers, but CIOs wield considerable influence 8
The relative importance of the CEO and CIO fluctuates in national markets 9
Enterprise applications are still deployed predominantly as on-premise solutions 10
The reseller channel is perceived as important, although this varies by deployment method 12
Propensity to outsource depends on the market maturity and macroeconomic trends 13
Microsoft dominates mindshare in an extremely concentrated market 14
Mindshare fluctuations across the enterprise size-bands reveal vendors market segment focus 15
Summary: Enterprise applications are inextricably linked to core business processes 17
APPENDIX 18
Definitions 18
Methodology 18
Further reading 18
Ask the analyst 18
Our consulting 19
Disclaimer 19
List of Tables
Table 1: Which of the following solution areas do you currently have or use? 3
Table 2: Which of the following do you currently have or use, and which would you prioritize for investment in the next 6 months? 2 years? 4
Table 3: Which of the following do you currently have or use, and which would you priorities for investment in the next 6 months? 2 years? - Enterprises investing within the next 2 years by country 6
Table 4: How much investment are you making in your single biggest IT project in budget year 2007? Which technology area does this fall under? - respondents stating 'Enterprise applications' 8
Table 5: Please rank the two most influential positions in your organization when making investment decisions regarding enterprise applications. 9
Table 6: Please rank the two most influential positions in your organization when making investment decisions regarding enterprise applications - by country. 10
Table 7: What is your preferred approach to buying enterprise applications? By country 11
Table 8: What is your preferred approach to buying enterprise applications? 12
Table 9: Which of the following technology areas do you outsource now, or are you considering outsourcing in the next 6 months? 12 months? - By country 14
Table 10: Please pick two firms which you believe to be leaders in the field of enterprise applications 15
Table 11: Please pick two firms which you believe to be leaders in the field of enterprise applications - by enterprise size. 16
List of Figures
Figure 1: Ongoing investment results in increased penetration in all enterprise application solution areas 2
Figure 2: Despite a high penetration, the investment in CRM and ERP will continue to grow 3
Figure 3: Enterprises in Germany are refraining from investment in more than three solution areas simultaneously 5
Figure 4: Larger enterprises are ready to undertake enterprise application projects of a considerable size 7
Figure 5: CEOs are the most influential primary decision makers, but CIOs can be very important 8
Figure 6: In the US CIOs are more influential than CEOs 9
Figure 7: Hosted solutions rival on-premise deployments only in Italy and Germany 11
Figure 8: Resellers play an important role in sourcing strategies, particularly for hosted solutions 12
Figure 9: Enterprises in the UK and Australia plan to step up enterprise application outsourcing in the next 12 months 13
Figure 10: Top three vendors accounting for 94% of the mindshare indicating a very concentrated market 14
Figure 11: Oracle and SAP encroach on Microsofts mindshare higher up the market 15



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