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Understanding adoption of mobility solutions (Customer Focus)
Datamonitor, April 2008, Pages: 23
Introduction
This brief analyses results from a survey of 1,000 IT decision-makers in 2007, providing a detailed view of the market penetration across five mobility technologies. There is a discussion of enterprises investment plans by geography, vertical and company size. This brief also gives an insight into enterprises mobility outsourcing preferences as well as perceptions of the leading vendors.
Scope
Analyses the current uptake of mobility technologies and forthcoming plans for investment in Western Europe and North America. Provides an overview of solution penetration by geography, key vertical sector and company size. Assesses the trends for outsourcing and channel-to-market for buying mobility by geography. Looks at influential positions within enterprises for making investment decisions and enterprises opinions on leaders within the mobility market.
Highlights
By comparing the adoption of enterprise mobility from Datamonitors Technology Trends surveys in 2006 and 2007, it is clear that penetration has increased. Adoption has reached 40% for the key solutions, mobile management, applications and security, whilst telematics remains at a lower level due to its specialist nature. Adoption of mobility also varies greatly between the different industries from 43% in education to 67% in the retail banking sector. This is unsurprising due to the varying IT budgets by industry and the specialist nature of mobility technologies which means they are only useful for certain sectors. Unsurprisingly larger enterprises have a higher penetration of enterprise mobility which is due to their larger IT budgets and often a greater knowledge of available solutions. However, market growth appears to be slowing in this market with penetration only set to grow a couple of percentage points for enterprises with over 10,000 employees.
Reasons to Purchase
Understand significant trends in the mobility technology market in order to plan your go-to-market strategy. Find the geographical and vertical markets planning the most investments in mobility over the next two years. Discover how different geographical markets prefer to buy mobility solutions and look at trends relating to the hosting of mobility solutions.
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