OUR VIEW 1 CATALYST 1 SUMMARY 1 METHODOLOGY 2 MARKET DEVELOPMENTS 3 The competitive landscape for CRM in the life sciences is entering a new phase 3 The CRM in Pharmaceuticals Decision Matrix 5 Oracle is the top leader by striking the right balance between industry specificity and functionality 7 Cegedim Dendrite is a leading vendor with strong industry expertise and an expanded installed base 7 With a new delivery model and strong end-user sentiment Salesforce.com is building momentum 7 StayinFront offers robust multi-channel capabilities on an updated technology platform 7 Verticals onDemands VBioPharma CRM product will change the competitive landscape 8 MARKET LEADERS 9 Market leaders: Technology Assessment 9 Market leaders: User sentiment 10 Market leaders: Market Impact 12 VENDOR ANALYSIS 14 Oracle - Siebel: CRM in Pharma Radars 14 Recommendation: Shortlist 15 Cegedim Dendrite - Teams: CRM in Pharma Radars 16 Recommendation: Shortlist 17 Cegedim Dendrite - Mobile Intelligence: CRM in Pharma Radars 18 Recommendation: Shortlist 19 Salesforce.com: CRM in Pharma Radars 20 Recommendation: Consider 21 StayinFront: CRM in Pharma Radars 22 Recommendation: Consider 23 Verticals onDemand: CRM in Pharma Radars 24 Recommendation: Explore 25 APPENDIX 26 Definitions 26 Datamonitor Ratings 26 Extended methodology 26 Technology 26 User sentiment 27 Market Impact 28 Further reading 29 Ask the analyst 29 List of Tables Table 1: The CRM in Pharma Decision Matrix- 7 List of Figures Figure 1: The CRM in Pharma Decision Matrix- 6 Figure 2: Market leaders analysis: Technology 10 Figure 3: Market leaders analysis: User sentiment 11 Figure 4: Market leaders analysis: Market impact 13 Figure 7: The Oracle CRM in Pharma Radar: Siebel 14 Figure 5: The Cegedim CRM in Pharma Radar: Teams 16 Figure 6: The Dendrite CRM in Pharma Radar: Mobile Intelligence 18 Figure 8: The Salesforce.com CRM in Pharma Radar 20 Figure 9: The StayinFront CRM in Pharma Radar 22 Figure 10: The Verticals onDemand CRM in Pharma Radar 24
