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The Changing Face of North American Consumer PC Usage and Purchasing Patterns
In-Stat/MDR, Dec 2007, Pages: 32
Consumer usage and buying patterns have been changing under influences like the tightening of financial markets and extended lifetimes for PCs. Companies looking to capitalize on consumer changes, such as the rise in popularity of virtual data and SaaS software models, can use survey results found in this report to align their product and roadmap strategies.
This report summarizes the results of a consumer usage and purchasing pattern survey conducted in March of 2007. The survey was conducted with In-Stat's Technology Adoption Panel (TAP) ? a dynamic, online panel of more than 19,000 technology users and decision makers. Over 1,400 technology users responded to this focused survey.
Findings in this report include consumers' time spent on PCs, when they last purchased a personal-use PC, the PC's features/form factor/usage, the desired features of future PC purchases, changes in usage patterns, and consumers' thoughts about new technologies.
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