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Japan Market Ready for Multimedia and Smartphones
In-Stat/MDR, Dec 2007, Pages: 33

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  Table of Contents  
    
    
    
   
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Executive Summary

Introduction

Defining Smartphones

Smartphones in Japan

Opportunities for Smartphones

Removing Handset Subsidies in Japan

Impact on the Market

Impact on Consumers

Impact on Network Operators

Impact on Japanese Handset Manufacturers

Japan Multimedia Handset Features Research

Multimedia Handset Ownership and Features Use

Reasons for Not Wanting Multimedia Handset Features

Media Files and Mobile Handsets

Multimedia File Downloading

Multimedia Purchase Preference

Most Multimedia Files Are Lega

Multimedia Phone Pricing

Monthly Mobile Phone Services Expenditures

Conclusions and Forecast

Handset Features and Subsidies in Japan

Smartphones in Japan

Forecasts

Demographics

Methodology

Related Reports

List of Tables

Table 1. Detail of Respondent Mobile Phone Cost

Table 2. Detail of Respondent Monthly Mobile Phone Service Expenditures

Table 3. Forecast Defined Operating Phone Shipments?Japan 2007?2012 (Thousands)

Table 4. Demographics
List of Figures

Figure 1. Use of Mobile Handset Playback Features (Base: Handset Equipped with Feature)

Figure 2. Handset Ownership by Capability

Figure 3. Intent to Purchase Handset with Multimedia Capability by Type of Handset Now Owned

Figure 4. Ownership of Other Playback Devices

Figure 5. Multimedia Functionality on Japanese Handsets, By Owner?s Residence

Figure 6. Use of Handset Media Player Capability

Figure 7. Use of Mobile Handset Playback Features (Base: Phone Equipped With Feature)

Figure 8. Reasons for Not Using a Multimedia Handset

Figure 9. Memory Available for Media Files (Base: Own Mobile Phone Having Music or Video Playback Capability)

Figure 10. Loading Multimedia to Handset Base: Active Users of Multimedia Function On Handset

Figure 11. Preference for Purchasing Multimedia Base: Own Mobile Phone with Ability to Play Media

Figure 12. Media File Status

Figure 13. Paid for Current Handset

Figure 14. Pay Extra For Multimedia

Figure 15. Monthly Mobile Phone Services Expenditures


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