Since inception digital TV markets in Europe have been characterized by rapid subscriber growth. With the emergence of several maturing digital TV markets the focus of digital broadcasters has shifted towards increasing average revenue per user (Arpv) and exploiting new revenue streams from interactive services. Intensified by worsening macro-economic conditions in 2001 the digital broadcasters are looking to differentiate their offerings, reduce churn and demonstrate return on investment. Datamonitor believes the provision of compelling interactive services will enable new revenue streams that will complement existing pay-TV subscription and pay-per-view business models. Datamonitor''s new report ''iTV revenue streams and business models'' is your essential tool in understanding where the commercial opportunities from interactive TV services lie and which will be the most profitable. This report will enable you to: • Examine the key issues affecting revenue generation from interactive services • Analyze the competitive environment and iTV revenue streams in 7 European countries • Assess best practice iTV business models on a pan European basis • Understand which revenue streams will be the most lucrative By providing a clear indication of how this emerging market will develop, ''iTV revenue streams and business models'' allows you to identify future opportunities in this emerging space.
