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Viewing report
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Japan Online Overview
eMarketer, Dec 2007, Pages: 19
-Executive Summary
Internet Users Worldwide, by Native Language, 2007 (millions and % of total Internet users)
-The Economy
Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP), 2007 (billions)
-Internet Access
Comparative Estimates: Internet Users in Japan, 2006 2011 (millions)
Comparative Estimates: Internet User Penetration in Japan, 2006 2011 (% of population)
Mobile Internet Users in Select Countries Worldwide, 2006 (% of respondents)
Mobile Internet Subscribers in Japan, January November 2007
Online Activities during which Internet Households in Japan Are Dissatisfied with Access Technology, November 2007 (% of respondents)
At Home Internet Users in Japan, March 2001 March 2010 (millions)
-Broadband
Internet Users and Broadband Households in Select Countries Worldwide, 2007 (millions and % of total)
Top 10 Countries Worldwide, Ranked by Broadband Lines, Q2 2007 (millions)
Broadband Subscriptions in Japan, by Access Technology, Q1 2005 Q2 2007 (millions)
Internet Households in Japan, by Access Technology, November 2007 (% of respondents)
-Internet Demographics
Internet Users in Japan, December 2003 & December 2006 (% of each group)
Internet Users and Penetration in Japan, by Gender, October 2006 (millions and % of population in each group)
Internet Access Devices Used by Internet Users in Japan, by Gender, October 2006 (% of respondents in each group)
Number of Days per Week that Consumers in Select Countries Worldwide Read Blogs, by Gender, 2006 (average)
-Internet Usage
Daily Personal Time Spent Online by Adult Internet Users in Japan, May 2007 (% of respondents)
Online Activities of Internet Users in Japan, October 2006 (millions and % of Internet users)
Online Activities of Internet Users in Japan, by Gender, October 2006 (millions and % of Internet users in each group)
Top Five Mobile Internet Activities* of Mobile Phone Users in Japan, June 2007 (% of respondents)
Top 10 Web Properties among Internet Users in Japan, Ranked by Unique Visitors, October 2007 (thousands)
Political Influencers* in Select Countries Worldwide Who Read Blogs, 2006 (% of respondents)
Average Number of Days per Week that Blog Readers in Select Countries Read Blogs, November 2006
Social Networking Users in Select Countries Worldwide, 2006 (% of Internet users)
Favorite Social Networking Sites among Internet Users in Japan, 2007 (% of respondents)
Favorite Social Media Sites* among Internet Users in Japan, 2007 (% of respondents)
Leading Types of Online Video Content Web Sites Used by Adult Internet Users in Japan Who Watch Online Video, May 2007 (% of respondents)
Primary Reason that Adult Internet Users in Japan Have Viewed Content on a User Generated Content Web Site*, May 2007 (% of respondents)
Factor that Would Increase Online and Mobile Content Use by Adult Internet Users in Japan, May 2007 (% of respondents)
- E-Commerce
B2C E Commerce Sales* in Japan, 2005 2010 (billions and % change)
B2C E Commerce Sales* for Select Countries in the Asia Pacific Region, 2006 & 2010 (billions, % market share and CAGR**)
Digital Content Revenues in Japan, by Type, 2002 2007 (billions of ¥)
Average Annual Amount Spent Online* per Internet User in Japan, 2005 2010
Average Annual Amount Spent Online* per Internet User in Select Countries in the Asia Pacific Region, 2006 & 2010
Holiday Shoppers in Select Countries Worldwide Who Plan to Shop Online, 2006 & 2007 (% of respondents)
Holiday Shoppers in Select Countries Worldwide Who Are Concerned about Online Transaction Security, October 2007 (% of respondents)
Holiday Shoppers in Select Countries Worldwide Who Have Been Victims of Online Security Issues, by Type, October 2007 (% of respondents)
-Other Digital Channels
Mobile Phone Penetration in Japan, 2003 2010 (% of population)
3G Subscribers in Japan, January September 2007 (millions)
Mobile Data Service* Users in Select Countries Worldwide, 2006 (% of respondents)
M Commerce Revenues in Japan, by Type, 2002 2006 (billions of ¥)
Digital Music Sales in Japan, by Format, Q1 & Q2 2007 (millions of ¥)
Digital TV (DTV) Households in the Asia Pacific Region, by Country, 2006 & 2012 (thousands and % market share)
HDTV Households in Select Countries Worldwide, 2006 & 2011 (millions)
Top 5 IPTV Countries Worldwide, Ranked by Revenues, 2012 (millions)
-Online Advertising and Marketing
Comparative Estimates: Online Advertising Spending in Japan, 2006 2011 (billions)
Online Advertising Spending in Japan, by Segment, 2005 2011 (billions of ¥)
Online Advertising Spending Growth in Japan, by Segment, 2006 2011 (% increase vs. prior year)
Advertising Spending in Japan, by Media, 2004 2006 (billions of ¥)
Advertising Spending for Select Countries in the Asia Pacific Region, 2006 2008 (% change)
Top 10 Advertisers in Japan, Ranked by Total Advertising Spending, 2005 & 2006 (millions and % change)
-Advertising Trends
Companies in Japan that Used Online and/or Mobile Advertising, 2006 (% of respondents and % increase vs. prior year)
Mobile Advertising Spending in Japan, by Segment, 2005 2011 (billions of ¥ and % increase vs. prior year)
Leading Advantages* of Mobile Advertising according to Companies in Japan, February March 2007 (% of respondents)
Leading Disdvantages of Mobile Advertising according to Companies in Japan, February March 2007 (% of respondents)
-Related Information and Links
-Related Links
-Contact
-Report Contributors
-About eMarketer
-A Trusted Resource
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