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Household Products in Denmark to 2011
Datamonitor, Dec 2007, Pages: 250
Chapter 1 EXECUTIVE SUMMARY 2
Summary Market Level - Household Products 2
Summary category level - Toilet Care 3
Summary category level - Furniture Polish 4
Summary category level - Insecticides 5
Summary category level - Textile Washing Products 6
Summary category level - Scouring Products 7
Summary category level - General Purpose cleaners 8
Summary category level - Air Fresheners 9
Summary category level - Bleach 10
Summary category level - Dishwashing Products 11
Chapter 2 INTRODUCTION 12
What is this report about? 12
How to use this report 12
Market Definition 13
Chapter 3 MARKET OVERVIEW 35
Value Analysis, 2001-2006 35
Value Analysis, 2006-2011 37
Value Analysis, US$ 2001-2006 40
Value Analysis, US$ 2006-2011 41
Volume Analysis, 2001-2006 43
Volume Analysis, 2006-2011 45
Company and Brand Share Analysis 49
Distribution Analysis 53
Expenditure & consumption per capita 55
Chapter 4 LEADING COMPANY PROFILES 61
The Procter & Gamble 61
Henkel KGaA 63
Chapter 5 CATEGORY ANALYSIS - TOILET CARE 65
Value Analysis, 2001-2006 65
Value Analysis, 2006-2011 66
Value Analysis, US$ 2001-2006 68
Value Analysis, US$ 2006-2011 68
Volume Analysis, 2001-2006 70
Volume Analysis, 2006-2011 71
Company and Brand Share Analysis 74
Distribution Analysis 77
Expenditure & consumption per capita 79
Chapter 6 CATEGORY ANALYSIS - FURNITURE POLISH 82
Value Analysis, 2001-2006 82
Value Analysis, 2006-2011 83
Value Analysis, US$ 2001-2006 85
Value Analysis, US$ 2006-2011 85
Volume Analysis, 2001-2006 87
Volume Analysis, 2006-2011 88
Company and Brand Share Analysis 91
Distribution Analysis 93
Expenditure & consumption per capita 95
Chapter 7 CATEGORY ANALYSIS - INSECTICIDES 98
Value Analysis, 2001-2006 98
Value Analysis, 2006-2011 99
Value Analysis, US$ 2001-2006 101
Value Analysis, US$ 2006-2011 101
Volume Analysis, 2001-2006 103
Volume Analysis, 2006-2011 104
Company and Brand Share Analysis 107
Distribution Analysis 109
Expenditure & consumption per capita 111
Chapter 8 CATEGORY ANALYSIS - TEXTILE WASHING PRODUCTS 114
Value Analysis, 2001-2006 114
Value Analysis, 2006-2011 115
Value Analysis, US$ 2001-2006 117
Value Analysis, US$ 2006-2011 117
Volume Analysis, 2001-2006 119
Volume Analysis, 2006-2011 120
Company and Brand Share Analysis 123
Distribution Analysis 126
Expenditure & consumption per capita 128
Chapter 9 CATEGORY ANALYSIS - SCOURING PRODUCTS 131
Value Analysis, 2001-2006 131
Value Analysis, 2006-2011 132
Value Analysis, US$ 2001-2006 134
Value Analysis, US$ 2006-2011 134
Volume Analysis, 2001-2006 136
Volume Analysis, 2006-2011 137
Company and Brand Share Analysis 140
Distribution Analysis 142
Expenditure & consumption per capita 144
Chapter 10 CATEGORY ANALYSIS - GENERAL PURPOSE CLEANERS 147
Value Analysis, 2001-2006 147
Value Analysis, 2006-2011 149
Value Analysis, US$ 2001-2006 151
Value Analysis, US$ 2006-2011 152
Volume Analysis, 2001-2006 154
Volume Analysis, 2006-2011 156
Company and Brand Share Analysis 159
Distribution Analysis 162
Expenditure & consumption per capita 164
Chapter 11 CATEGORY ANALYSIS - AIR FRESHENERS 170
Value Analysis, 2001-2006 170
Value Analysis, 2006-2011 171
Value Analysis, US$ 2001-2006 173
Value Analysis, US$ 2006-2011 173
Volume Analysis, 2001-2006 175
Volume Analysis, 2006-2011 176
Company and Brand Share Analysis 179
Distribution Analysis 182
Expenditure & consumption per capita 184
Chapter 12 CATEGORY ANALYSIS - BLEACH 187
Value Analysis, 2001-2006 187
Value Analysis, 2006-2011 188
Value Analysis, US$ 2001-2006 190
Value Analysis, US$ 2006-2011 190
Volume Analysis, 2001-2006 192
Volume Analysis, 2006-2011 193
Company and Brand Share Analysis 196
Distribution Analysis 198
Expenditure & consumption per capita 200
Chapter 13 CATEGORY ANALYSIS - DISHWASHING PRODUCTS 203
Value Analysis, 2001-2006 203
Value Analysis, 2006-2011 204
Value Analysis, US$ 2001-2006 206
Value Analysis, US$ 2006-2011 206
Volume Analysis, 2001-2006 208
Volume Analysis, 2006-2011 209
Company and Brand Share Analysis 212
Distribution Analysis 215
Expenditure & consumption per capita 217
Chapter 14 COUNTRY COMPARISON 220
Value 220
Volume 225
Market Share 230
Chapter 15 NEW PRODUCT DEVELOPMENT 231
Product launches over time 231
Recent product launches 234
Chapter 16 DENMARK SOCIOECONOMIC PROFILE 235
Country Overview 235
Key Facts 236
Political Overview 237
Denmark Economic Overview 238
Chapter 17 DENMARK MACROECONOMIC PROFILE 239
Macroeconomic Indicators 239
Chapter 18 RESEARCH METHODOLOGY 245
Methodology overview 245
Secondary research 246
Market modelling 247
Primary research 248
Data finalisation 248
Ongoing research 249
Chapter 19 APPENDIX 250
Future readings 250
How to contact experts in your industry 250
LIST OF FIGURES
Figure 1: Denmark Household products value & value forecast, 2001-2011 (DKK m, nominal prices) 39
Figure 2: Denmark Household products category growth comparison, by value, 2001-2011 42
Figure 3: Denmark Household products volume & volume forecast, 2001-2011 (Kg/Liters/Units m) 47
Figure 4: Denmark Household products category growth comparison, by volume, 2001-2011 48
Figure 5: Denmark Household products company share, by value, 2005-2006 (%) 51
Figure 6: Denmark Household products distribution channels, by value, 2005-2006(DKK m, nominal prices) 54
Figure 7: Denmark Toilet care value & value forecast, 2001-2011 (DKK m, nominal prices) 67
Figure 8: Denmark Toilet care category growth comparison, by value, 2001-2011 69
Figure 9: Denmark Toilet care volume & volume forecast, 2001-2011 (Units m) 72
Figure 10: Denmark Toilet care category growth comparison, by volume, 2001-2011 73
Figure 11: Denmark Toilet care company share, by value, 2005-2006 (%) 75
Figure 12: Denmark Toilet care distribution channels, by value, 2005-2006(DKK m, nominal prices) 78
Figure 13: Denmark Furniture polish value & value forecast, 2001-2011 (DKK m, nominal prices) 84
Figure 14: Denmark Furniture polish category growth comparison, by value, 2001-2011 86
Figure 15: Denmark Furniture polish volume & volume forecast, 2001-2011 (Units m) 89
Figure 16: Denmark Furniture polish category growth comparison, by volume, 2001-2011 90
Figure 17: Denmark Furniture polish distribution channels, by value, 2005-2006(DKK m, nominal prices) 94
Figure 18: Denmark Insecticides value & value forecast, 2001-2011 (DKK m, nominal prices) 100
Figure 19: Denmark Insecticides category growth comparison, by value, 2001-2011 102
Figure 20: Denmark Insecticides volume & volume forecast, 2001-2011 (Liters/Units m) 105
Figure 21: Denmark Insecticides category growth comparison, by volume, 2001-2011 106
Figure 22: Denmark Insecticides distribution channels, by value, 2005-2006(DKK m, nominal prices) 110
Figure 23: Denmark Textile washing products value & value forecast, 2001-2011 (DKK m, nominal prices) 116
Figure 24: Denmark Textile washing products category growth comparison, by value, 2001-2011 118
Figure 25: Denmark Textile washing products volume & volume forecast, 2001-2011 (Liters/Units m) 121
Figure 26: Denmark Textile washing products category growth comparison, by volume, 2001-2011 122
Figure 27: Denmark Textile washing products company share, by value, 2005-2006 (%) 124
Figure 28: Denmark Textile washing products distribution channels, by value, 2005-2006(DKK m, nominal prices) 127
Figure 29: Denmark Scouring products value & value forecast, 2001-2011 (DKK m, nominal prices) 133
Figure 30: Denmark Scouring products category growth comparison, by value, 2001-2011 135
Figure 31: Denmark Scouring products volume & volume forecast, 2001-2011 (Units m) 138
Figure 32: Denmark Scouring products category growth comparison, by volume, 2001-2011 139
Figure 33: Denmark Scouring products distribution channels, by value, 2005-2006(DKK m, nominal prices) 143
Figure 34: Denmark General purpose cleaners value & value forecast, 2001-2011 (DKK m, nominal prices) 150
Figure 35: Denmark General purpose cleaners category growth comparison, by value, 2001-2011 153
Figure 36: Denmark General purpose cleaners volume & volume forecast, 2001-2011 (Liters m) 157
Figure 37: Denmark General purpose cleaners category growth comparison, by volume, 2001-2011 158
Figure 38: Denmark General purpose cleaners company share, by value, 2005-2006 (%) 160
Figure 39: Denmark General purpose cleaners distribution channels, by value, 2005-2006(DKK m, nominal prices) 163
Figure 40: Denmark Air fresheners value & value forecast, 2001-2011 (DKK m, nominal prices) 172
Figure 41: Denmark Air fresheners category growth comparison, by value, 2001-2011 174
Figure 42: Denmark Air fresheners volume & volume forecast, 2001-2011 (Units m) 177
Figure 43: Denmark Air fresheners category growth comparison, by volume, 2001-2011 178
Figure 44: Denmark Air fresheners company share, by value, 2005-2006 (%) 180
Figure 45: Denmark Air fresheners distribution channels, by value, 2005-2006(DKK m, nominal prices) 183
Figure 46: Denmark Bleach value & value forecast, 2001-2011 (DKK m, nominal prices) 189
Figure 47: Denmark Bleach category growth comparison, by value, 2001-2011 191
Figure 48: Denmark Bleach volume & volume forecast, 2001-2011 (Kg/Liters m) 194
Figure 49: Denmark Bleach category growth comparison, by volume, 2001-2011 195
Figure 50: Denmark Bleach distribution channels, by value, 2005-2006(DKK m, nominal prices) 199
Figure 51: Denmark Dishwashing products value & value forecast, 2001-2011 (DKK m, nominal prices) 205
Figure 52: Denmark Dishwashing products category growth comparison, by value, 2001-2011 207
Figure 53: Denmark Dishwashing products volume & volume forecast, 2001-2011 (Units m) 210
Figure 54: Denmark Dishwashing products category growth comparison, by volume, 2001-2011 211
Figure 55: Denmark Dishwashing products company share, by value, 2005-2006 (%) 213
Figure 56: Denmark Dishwashing products distribution channels, by value, 2005-2006(DKK m, nominal prices) 216
Figure 57: Global Household products market split (value terms, 2006) - Top 5 countries 221
Figure 58: Global Household products market value, 2001 - 2006 (Top 5 countries) 224
Figure 59: Global Household products market split (volume terms, 2006) - Top 5 countries 226
Figure 60: Global Household products market volume, 2001 - 2006 (Top 5 countries) 229
Figure 61: Map of Denmark 236
Figure 62: Annual data review process 246
LIST OF TABLES
Table 1: Household Products category definitions 14
Table 2: Household products distribution channels 16
Table 3: Denmark House Hold Products value, 2001-2006 (DKK m, nominal prices) 36
Table 4: Denmark House Hold Products value forecast, 2006-2011 (DKK m, nominal prices) 38
Table 5: Denmark House Hold Products value, 2001-2006 (US$ m nominal prices) 40
Table 6: Denmark House Hold Products value forecast, 2006-2011 (US$ m nominal prices) 41
Table 7: Denmark House Hold Products volume, 2001-2006 (Kg/Liters/Units m) 44
Table 8: Denmark House Hold Products volume forecast, 2006-2011 (Kg/Liters/Units m) 46
Table 9: Denmark House Hold Products brand share, by value, 2005-2006 (%) 49
Table 10: Denmark House Hold Products value, by brand 2005-2006 (DKK m nominal prices) 50
Table 11: Denmark House Hold Products company share by value, 2005-2006 (%) 52
Table 12: Denmark House Hold Products value, by company, 2005-2006 (DKK m nominal prices) 52
Table 13: Denmark House Hold Products distribution channels, by value, 2005-2006 (%) 53
Table 14: Denmark House Hold Products value, by distribution channel, 2005-2006 (DKK m nominal prices) 53
Table 15: Denmark House Hold Products expenditure per capita, 2001-2006 (DKK, nominal prices) 55
Table 16: Denmark House Hold Products forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 56
Table 17: Denmark House Hold Products expenditure per capita, 2001-2006 (US$ nominal prices) 57
Table 18: Denmark House Hold Products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 58
Table 19: Denmark House Hold Products consumption per capita, 2001-2006 (Kg/Liters/Units) 59
Table 20: Denmark House Hold Products forecast consumption per capita, 2006-2011 (Kg/Liters/Units) 60
Table 21: The Procter & Gamble Key Facts 61
Table 22: Henkel KGaA Key Facts 63
Table 23: Denmark Toilet Care value, 2001-2006 (DKK m, nominal prices) 65
Table 24: Denmark Toilet Care value forecast, 2006-2011 (DKK m, nominal prices) 66
Table 25: Denmark Toilet Care value, 2001-2006 (US$ m nominal prices) 68
Table 26: Denmark Toilet Care value forecast, 2006-2011 (US$ m nominal prices) 68
Table 27: Denmark Toilet Care volume, 2001-2006 (Units m) 70
Table 28: Denmark Toilet Care volume forecast, 2006-2011 (Units m) 71
Table 29: Denmark Toilet Care brand share, by value, 2005-2006 (%) 74
Table 30: Denmark Toilet Care value, by brand 2005-2006 (DKK m nominal prices) 74
Table 31: Denmark Toilet Care company share by value, 2005-2006 (%) 76
Table 32: Denmark Toilet Care value, by company, 2005-2006 (DKK m nominal prices) 76
Table 33: Denmark Toilet Care distribution channels, by value, 2005-2006 (%) 77
Table 34: Denmark Toilet Care value, by distribution channel, 2005-2006 (DKK m nominal prices) 77
Table 35: Denmark Toilet Care expenditure per capita, 2001-2006 (DKK, nominal prices) 79
Table 36: Denmark Toilet Care forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 79
Table 37: Denmark Toilet Care expenditure per capita, 2001-2006 (US$ nominal prices) 80
Table 38: Denmark Toilet Care forecast expenditure per capita, 2006-2011 (US$ nominal prices) 80
Table 39: Denmark Toilet Care consumption per capita, 2001-2006 (Units) 81
Table 40: Denmark Toilet Care forecast consumption per capita, 2006-2011 (Units) 81
Table 41: Denmark Furniture Polish value, 2001-2006 (DKK m, nominal prices) 82
Table 42: Denmark Furniture Polish value forecast, 2006-2011 (DKK m, nominal prices) 83
Table 43: Denmark Furniture Polish value, 2001-2006 (US$ m nominal prices) 85
Table 44: Denmark Furniture Polish value forecast, 2006-2011 (US$ m nominal prices) 85
Table 45: Denmark Furniture Polish volume, 2001-2006 (Units m) 87
Table 46: Denmark Furniture Polish volume forecast, 2006-2011 (Units m) 88
Table 47: Denmark Furniture Polish brand share, by value, 2005-2006 (%) 91
Table 48: Denmark Furniture Polish value, by brand 2005-2006 (DKK m nominal prices) 91
Table 49: Denmark Furniture Polish company share by value, 2005-2006 (%) 92
Table 50: Denmark Furniture Polish value, by company, 2005-2006 (DKK m nominal prices) 92
Table 51: Denmark Furniture Polish distribution channels, by value, 2005-2006 (%) 93
Table 52: Denmark Furniture Polish value, by distribution channel, 2005-2006 (DKK m nominal prices) 93
Table 53: Denmark Furniture Polish expenditure per capita, 2001-2006 (DKK, nominal prices) 95
Table 54: Denmark Furniture Polish forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 95
Table 55: Denmark Furniture Polish expenditure per capita, 2001-2006 (US$ nominal prices) 96
Table 56: Denmark Furniture Polish forecast expenditure per capita, 2006-2011 (US$ nominal prices) 96
Table 57: Denmark Furniture Polish consumption per capita, 2001-2006 (Units) 97
Table 58: Denmark Furniture Polish forecast consumption per capita, 2006-2011 (Units) 97
Table 59: Denmark Insecticides value, 2001-2006 (DKK m, nominal prices) 98
Table 60: Denmark Insecticides value forecast, 2006-2011 (DKK m, nominal prices) 99
Table 61: Denmark Insecticides value, 2001-2006 (US$ m nominal prices) 101
Table 62: Denmark Insecticides value forecast, 2006-2011 (US$ m nominal prices) 101
Table 63: Denmark Insecticides volume, 2001-2006 (Liters/Units m) 103
Table 64: Denmark Insecticides volume forecast, 2006-2011 (Liters/Units m) 104
Table 65: Denmark Insecticides brand share, by value, 2005-2006 (%) 107
Table 66: Denmark Insecticides value, by brand 2005-2006 (DKK m nominal prices) 107
Table 67: Denmark Insecticides company share by value, 2005-2006 (%) 108
Table 68: Denmark Insecticides value, by company, 2005-2006 (DKK m nominal prices) 108
Table 69: Denmark Insecticides distribution channels, by value, 2005-2006 (%) 109
Table 70: Denmark Insecticides value, by distribution channel, 2005-2006 (DKK m nominal prices) 109
Table 71: Denmark Insecticides expenditure per capita, 2001-2006 (DKK, nominal prices) 111
Table 72: Denmark Insecticides forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 111
Table 73: Denmark Insecticides expenditure per capita, 2001-2006 (US$ nominal prices) 112
Table 74: Denmark Insecticides forecast expenditure per capita, 2006-2011 (US$ nominal prices) 112
Table 75: Denmark Insecticides consumption per capita, 2001-2006 (Liters/Units) 113
Table 76: Denmark Insecticides forecast consumption per capita, 2006-2011 (Liters/Units) 113
Table 77: Denmark Textile Washing Products value, 2001-2006 (DKK m, nominal prices) 114
Table 78: Denmark Textile Washing Products value forecast, 2006-2011 (DKK m, nominal prices) 115
Table 79: Denmark Textile Washing Products value, 2001-2006 (US$ m nominal prices) 117
Table 80: Denmark Textile Washing Products value forecast, 2006-2011 (US$ m nominal prices) 117
Table 81: Denmark Textile Washing Products volume, 2001-2006 (Liters/Units m) 119
Table 82: Denmark Textile Washing Products volume forecast, 2006-2011 (Liters/Units m) 120
Table 83: Denmark Textile Washing Products brand share, by value, 2005-2006 (%) 123
Table 84: Denmark Textile Washing Products value, by brand 2005-2006 (DKK m nominal prices) 123
Table 85: Denmark Textile Washing Products company share by value, 2005-2006 (%) 125
Table 86: Denmark Textile Washing Products value, by company, 2005-2006 (DKK m nominal prices) 125
Table 87: Denmark Textile Washing Products distribution channels, by value, 2005-2006 (%) 126
Table 88: Denmark Textile Washing Products value, by distribution channel, 2005-2006 (DKK m nominal prices) 126
Table 89: Denmark Textile Washing Products expenditure per capita, 2001-2006 (DKK, nominal prices) 128
Table 90: Denmark Textile Washing Products forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 128
Table 91: Denmark Textile Washing Products expenditure per capita, 2001-2006 (US$ nominal prices) 129
Table 92: Denmark Textile Washing Products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 129
Table 93: Denmark Textile Washing Products consumption per capita, 2001-2006 (Liters/Units) 130
Table 94: Denmark Textile Washing Products forecast consumption per capita, 2006-2011 (Liters/Units) 130
Table 95: Denmark Scouring Products value, 2001-2006 (DKK m, nominal prices) 131
Table 96: Denmark Scouring Products value forecast, 2006-2011 (DKK m, nominal prices) 132
Table 97: Denmark Scouring Products value, 2001-2006 (US$ m nominal prices) 134
Table 98: Denmark Scouring Products value forecast, 2006-2011 (US$ m nominal prices) 134
Table 99: Denmark Scouring Products volume, 2001-2006 (Units m) 136
Table 100: Denmark Scouring Products volume forecast, 2006-2011 (Units m) 137
Table 101: Denmark Scouring Products brand share, by value, 2005-2006 (%) 140
Table 102: Denmark Scouring Products value, by brand 2005-2006 (DKK m nominal prices) 140
Table 103: Denmark Scouring Products company share by value, 2005-2006 (%) 141
Table 104: Denmark Scouring Products value, by company, 2005-2006 (DKK m nominal prices) 141
Table 105: Denmark Scouring Products distribution channels, by value, 2005-2006 (%) 142
Table 106: Denmark Scouring Products value, by distribution channel, 2005-2006 (DKK m nominal prices) 142
Table 107: Denmark Scouring Products expenditure per capita, 2001-2006 (DKK, nominal prices) 144
Table 108: Denmark Scouring Products forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 144
Table 109: Denmark Scouring Products expenditure per capita, 2001-2006 (US$ nominal prices) 145
Table 110: Denmark Scouring Products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 145
Table 111: Denmark Scouring Products consumption per capita, 2001-2006 (Units) 146
Table 112: Denmark Scouring Products forecast consumption per capita, 2006-2011 (Units) 146
Table 113: Denmark General Purpose Cleaners value, 2001-2006 (DKK m, nominal prices) 148
Table 114: Denmark General Purpose Cleaners value forecast, 2006-2011 (DKK m, nominal prices) 149
Table 115: Denmark General Purpose Cleaners value, 2001-2006 (US$ m nominal prices) 151
Table 116: Denmark General Purpose Cleaners value forecast, 2006-2011 (US$ m nominal prices) 152
Table 117: Denmark General Purpose Cleaners volume, 2001-2006 (Liters m) 155
Table 118: Denmark General Purpose Cleaners volume forecast, 2006-2011 (Liters m) 156
Table 119: Denmark General Purpose Cleaners brand share, by value, 2005-2006 (%) 159
Table 120: Denmark General Purpose Cleaners value, by brand 2005-2006 (DKK m nominal prices) 159
Table 121: Denmark General Purpose Cleaners company share by value, 2005-2006 (%) 161
Table 122: Denmark General Purpose Cleaners value, by company, 2005-2006 (DKK m nominal prices) 161
Table 123: Denmark General Purpose Cleaners distribution channels, by value, 2005-2006 (%) 162
Table 124: Denmark General Purpose Cleaners value, by distribution channel, 2005-2006 (DKK m nominal prices) 162
Table 125: Denmark General Purpose Cleaners expenditure per capita, 2001-2006 (DKK, nominal prices) 164
Table 126: Denmark General Purpose Cleaners forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 165
Table 127: Denmark General Purpose Cleaners expenditure per capita, 2001-2006 (US$ nominal prices) 166
Table 128: Denmark General Purpose Cleaners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 167
Table 129: Denmark General Purpose Cleaners consumption per capita, 2001-2006 (Liters) 168
Table 130: Denmark General Purpose Cleaners forecast consumption per capita, 2006-2011 (Liters) 169
Table 131: Denmark Air fresheners value, 2001-2006 (DKK m, nominal prices) 170
Table 132: Denmark Air fresheners value forecast, 2006-2011 (DKK m, nominal prices) 171
Table 133: Denmark Air fresheners value, 2001-2006 (US$ m nominal prices) 173
Table 134: Denmark Air fresheners value forecast, 2006-2011 (US$ m nominal prices) 173
Table 135: Denmark Air fresheners volume, 2001-2006 (Units m) 175
Table 136: Denmark Air fresheners volume forecast, 2006-2011 (Units m) 176
Table 137: Denmark Air fresheners brand share, by value, 2005-2006 (%) 179
Table 138: Denmark Air fresheners value, by brand 2005-2006 (DKK m nominal prices) 179
Table 139: Denmark Air fresheners company share by value, 2005-2006 (%) 181
Table 140: Denmark Air fresheners value, by company, 2005-2006 (DKK m nominal prices) 181
Table 141: Denmark Air fresheners distribution channels, by value, 2005-2006 (%) 182
Table 142: Denmark Air fresheners value, by distribution channel, 2005-2006 (DKK m nominal prices) 182
Table 143: Denmark Air fresheners expenditure per capita, 2001-2006 (DKK, nominal prices) 184
Table 144: Denmark Air fresheners forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 184
Table 145: Denmark Air fresheners expenditure per capita, 2001-2006 (US$ nominal prices) 185
Table 146: Denmark Air fresheners forecast expenditure per capita, 2006-2011 (US$ nominal prices) 185
Table 147: Denmark Air fresheners consumption per capita, 2001-2006 (Units) 186
Table 148: Denmark Air fresheners forecast consumption per capita, 2006-2011 (Units) 186
Table 149: Denmark Bleach value, 2001-2006 (DKK m, nominal prices) 187
Table 150: Denmark Bleach value forecast, 2006-2011 (DKK m, nominal prices) 188
Table 151: Denmark Bleach value, 2001-2006 (US$ m nominal prices) 190
Table 152: Denmark Bleach value forecast, 2006-2011 (US$ m nominal prices) 190
Table 153: Denmark Bleach volume, 2001-2006 (Kg/Liters m) 192
Table 154: Denmark Bleach volume forecast, 2006-2011 (Kg/Liters m) 193
Table 155: Denmark Bleach brand share, by value, 2005-2006 (%) 196
Table 156: Denmark Bleach value, by brand 2005-2006 (DKK m nominal prices) 196
Table 157: Denmark Bleach company share by value, 2005-2006 (%) 197
Table 158: Denmark Bleach value, by company, 2005-2006 (DKK m nominal prices) 197
Table 159: Denmark Bleach distribution channels, by value, 2005-2006 (%) 198
Table 160: Denmark Bleach value, by distribution channel, 2005-2006 (DKK m nominal prices) 198
Table 161: Denmark Bleach expenditure per capita, 2001-2006 (DKK, nominal prices) 200
Table 162: Denmark Bleach forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 200
Table 163: Denmark Bleach expenditure per capita, 2001-2006 (US$ nominal prices) 201
Table 164: Denmark Bleach forecast expenditure per capita, 2006-2011 (US$ nominal prices) 201
Table 165: Denmark Bleach consumption per capita, 2001-2006 (Kg/Liters) 202
Table 166: Denmark Bleach forecast consumption per capita, 2006-2011 (Kg/Liters) 202
Table 167: Denmark Dishwashing products value, 2001-2006 (DKK m, nominal prices) 203
Table 168: Denmark Dishwashing products value forecast, 2006-2011 (DKK m, nominal prices) 204
Table 169: Denmark Dishwashing products value, 2001-2006 (US$ m nominal prices) 206
Table 170: Denmark Dishwashing products value forecast, 2006-2011 (US$ m nominal prices) 206
Table 171: Denmark Dishwashing products volume, 2001-2006 (Units m) 208
Table 172: Denmark Dishwashing products volume forecast, 2006-2011 (Units m) 209
Table 173: Denmark Dishwashing products brand share, by value, 2005-2006 (%) 212
Table 174: Denmark Dishwashing products value, by brand 2005-2006 (DKK m nominal prices) 212
Table 175: Denmark Dishwashing products company share by value, 2005-2006 (%) 214
Table 176: Denmark Dishwashing products value, by company, 2005-2006 (DKK m nominal prices) 214
Table 177: Denmark Dishwashing products distribution channels, by value, 2005-2006 (%) 215
Table 178: Denmark Dishwashing products value, by distribution channel, 2005-2006 (DKK m nominal prices) 215
Table 179: Denmark Dishwashing products expenditure per capita, 2001-2006 (DKK, nominal prices) 217
Table 180: Denmark Dishwashing products forecast expenditure per capita, 2006-2011 (DKK, nominal prices) 217
Table 181: Denmark Dishwashing products expenditure per capita, 2001-2006 (US$ nominal prices) 218
Table 182: Denmark Dishwashing products forecast expenditure per capita, 2006-2011 (US$ nominal prices) 218
Table 183: Denmark Dishwashing products consumption per capita, 2001-2006 (Units) 219
Table 184: Denmark Dishwashing products forecast consumption per capita, 2006-2011 (Units) 219
Table 185: Global Household products market value, 2006 220
Table 186: Global Household products market split (value terms (US$ m), 2006) - Top 5 countries 223
Table 187: Global Household products market volume, 2006 225
Table 188: Global Household products market split (volume terms, 2006) - Top 5 countries 228
Table 189: Leading players - Top 5 countries 230
Table 190: Denmark Household products new product launches (reports) and SKUs, by company (Top 5 companies), 2006 231
Table 191: Denmark Household products new product launches (reports), by flavor and fragrances (Top 10 flavors), 2006 232
Table 192: Denmark Household products new product launches (reports), by Ingredients (Top 10 Ingredients), 2006 232
Table 193: Denmark Household products new product launches (reports), by Package tags or Claims, 2006 233
Table 194: Denmark Household products new product launches (reports) - Recent 5 launches 234
Table 195: Denmark Key Facts 236
Table 196: Denmark population, by age group, 2000-2005 (millions) 239
Table 197: Denmark population forecast, by age group, 2005-2010 (millions) 240
Table 198: Denmark population, by gender, 2000-2005 (millions) 240
Table 199: Denmark population forecast, by gender, 2005-2010 (millions) 241
Table 200: Denmark real GDP, 2000-2005 (DKK bn, 2005 prices) 241
Table 201: Denmark real GDP forecast, 2005-2010 (DKK bn, 2005 prices) 242
Table 202: Denmark nominal GDP, 2000-2005 (DKK bn, nominal prices) 242
Table 203: Denmark real GDP, 2000-2005 (US$ bn, 2005 prices) 243
Table 204: Denmark real GDP forecast, 2005-2010 (US$ bn, 2005 prices) 243
Table 205: Denmark consumer price index, 2000-2005 (2000=100) 244
Table 206: Denmark consumer price index, 2005-2010 (2000=100) 244
Table 207: Denmark exchange rate, 2000-2005 244
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