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Monitoring & Managing QoS/QoE for IPTV - 2008
Multimedia Research Group, Jan 2008, Pages: 252
MRG’s New IPTV Report Dissects Monitoring and Management Market for QoS and QoE
The Monitoring and Managing QoS/QoE for IPTV Report helps simplify the pursuit of Video Quality, Quality of Service (QoS) and Quality of Experience (QoE) as they relate to the design and operation of IPTV services. Created primarily for IPTV Operators, Technical Specialists and Test/Monitoring & Management (TM&M) Executives, this report goes far beyond what has been traditionally covered in Video Quality of Service Analyses.
“This report offers insightful and thoughtful methods to exploit the natural advantages of IP in ways that can be seen and appreciated by the customer,” says Steve Hawley, MRG Analyst and author. “It addresses the main pressure-points and data hand-offs that make up the majority of QoS and QoE problems.”
Based on analysis of best practices of over 30 vendors and Service Providers, the report illustrates how Operators are actually using TM&M to improve customer retention and scale quickly to new subscriber bases. “Even a small TM&M budget of $3-$6 per sub per year is likely to return many times that investment in customer retention,” states Gary Schultz, MRG’s President.
Other key findings include: - Pre-deployment testing is one of the best investments an IPTV Operator can make at any time, because it helps anticipate new pressure-points due to added services and subscriber usage.
- It’s best to design your testing system architecture on one of four levels of service covered in this report—Basic, Intermediate, Advanced or Converged, keeping in mind how the system will change over the next 3-5 years.
-QoS and QoE measurements roughly match the OSI Layers; for example, QoE actually is achieved both through objective and subjective measurements, with objective measurements done in OSI Layers 4-7.
Included are best-practices profiles of France Telecom, Deutsche Telecom and Consolidated- Communications; and vendor profiles of Agilent, Ineoquest, Ixia, Shenick, Spirent, Symmetricom, Tektronix and many others; products are broken into Pre-deployment and Post-deployment stages, and into (location) categories of Headend, Network, Home/CPE, and Portable/Handheld.
Because high content quality and bandwidth management are so important to IPTV Service Providers intent on capturing and keeping subscribers, the Test, Measurement and Monitoring (TM&M) market is becoming a major focus of attention and innovation.
As a follow-up to the IPTV Video Quality report published by MRG earlier in 2007, this report provides an in-depth analysis of the emerging IPTV TM&M category of technologies and products.
This report defines and explains this important category, the market for these solutions, identifies market drivers and inhibitors, provides insights about regional and global markets and identifies trends in the category.
The report also reviews IPTV architectures and technical requirements, classifies the types of TM&M solutions, provides taxonomy of the solutions, identifies suppliers and identifies emerging standards. It describes how Operators of various sizes are implementing, using and benefiting from IPTV TM&M, and recommends best practices.
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