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Viewing report
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Next Generation DVD Players: Will History Repeat?
Parks Associates, July 2007
Next Generation DVD Players: Will History Repeat? provides detail on consumer preferences and industry support for the competing DVD formats, with analysis on market strategies and adoption and a prediction of the outcome in this standards battle.
“Purchasing or renting DVDs will continue to be a dominant way for consumers to view content,” stated Chris Roden, Research Analyst at Parks Associates. “What has yet to be determined is which format will become the standard, HD DVD or Blu-ray? However, we are starting to see the pendulum swing slowly in one direction,” said Roden. “Recent retail developments, support from major Hollywood studios, and inclusion of the format in the PlayStation 3 puts the Blu-ray format in the lead.”
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