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Understanding and Capitalizing on PR Trends for 2007-2008: Video Seminar with Bill Southard of Southard Communications
ExecSense, Jan 2008, Minutes: 50
The goal of this Video Leadership Seminar is to provide public relations executives with essential information about understanding and capitalizing on PR trends. The DVD is viewable on any computer or iPod (that supports video) and features 50 minutes of live video with Bill Southard of Southard Communications, sharing his knowledge with and experience The goal of this ReedLogic Video Seminar is to provide executives with essential information about understanding and capitalizing on PR trends in the upcoming year. The DVD is viewable on any computer or iPod (that supports video) and features 50 minutes of live video with Bill Southard of Southard Communications, sharing his knowledge with and experience in public relations. The video seminar provides specific resources such as the most important PR trends of 2007, how they will continue to change and grow in 2008 and beyond and what impact they will have on client strategies.
Topics covered in the Video Seminar include:
- PR trends of 2007 and 2008 - online, unconventional methods
- Biggest billable opportunities for 2008
- How to maximize PR strategy in the coming years
- How PR will continue to change in the future
Samples of the types of questions answered in the video seminar include:
- What are the new public relations trends in 2007? Where can executives turn for the best and most current information?
- What unconventional PR methods have developed recently? What has prompted the need for these methods?
- For today’s marketing executives, what are the major categories of PR? Do these apply to all companies?
- How can technology be used to maximize a PR strategy in 2007-08?
- What best practices have been most used to integrate the PR strategy with other corporate goals and objectives in 2007?
- Which PR trends carry the greatest risk? Why?
- How can a PR firm measure the ROI for a new PR strategy that capitalizes on new trends?
About Bill Southard:
Bill Southard is founder and CEO of Southard Communications, a firm founded in 1994. Since its inception, Bill has grown the agency from a pure start-up to a full-service agency with billings of $3.0 million and 15 account staff, and boasts a client list that includes the U.S. Military Academy at West Point, Disney Publishing, Toys “R” Us and Emerson Electronics. With more than 25 years of communications experience, Bill has counseled some of the countrys leading Fortune 500 firms. Before founding Southard Communications, Bill was president of Earle Palmer Brown/ New York , a 100+ million dollar, 80 person integrated marketing communications operation, overseeing public relations, advertising and direct marketing in the New York office. Bill joined EPB in 1992 after 10 years at Dorf & Stanton Communications, a top 15 national public relations agency and made partner in 1987 at the age of 30. Bill graduated with a bachelors degree in communications and journalism from Seton Hall University . He is a member of the Public Relations Society of America, The Counsel of Public Relations Firms and is a frequent lecturer.
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