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Australian Fixed-Mobile Convergence Market, 2007 Assessment & 2008-2012 Forecast
Telsyte, Jan 2008, Pages: 32
“Australia is falling behind other comparable markets when it comes to FMC, with commercialised offerings and notable consumer and business adoption not expected until 2010. That puts us three to five years behind Europe, North America and certain economies in Asia.”
This study analyses industry dynamics and examines the latest market developments in fixedmobile convergence (FMC) in Australia. The report offers:
- Australia’s first FMC user forecast from 2008 to 2012;
- Telsyte’s five-phase FMC evolution and roadmaps for full-service operators, mobile-only operators and enterprise end-users from an application/service perspective;
- An FMC primer by providing FMC definitions, features, enablers, value propositions, drivers and inhibitors for consumers, businesses and service providers;
- A brief review of recent global FMC movements by looking at FMC launches from carriers in Europe (BT, France Telecom), North America (T-Mobile), and Asia (Korea Telecom, NTT DoCoMo, SingTel and FarEasTone); and
- FMC strategies, positioning and outlook of Alcatel-Lucent and Ericsson, two of Australia’s leading telecom equipment vendors.
Highlights of the major findings include:
- Australia is falling behind other comparable markets when it comes to FMC, with commercialised offerings and notable consumer and business adoption not expected until 2010.
- Australia is three to five years behind Europe, North America and certain economies on Asia.
- Telsyte has identified a five-phase FMC evolution roadmap for Australia, ranging from commercial convergence to fully-fledged FMC.
- In the next 24 months, the industry will focus on fixed-mobile substitution and access convergence, leading to full FMC – with access, network and service convergence – in 2010;
- More than half a million of Australian FMC users are forecast at the end of 2012, representing just 2% of mobile users and 8% of broadband users at the time.
- International case studies show that full-service operators with fixed and mobile services tend to experience more success with FMC launches. Nonetheless, their legacy organisational structures appear to be a major inhibitor to FMC introductions.
- Australian full-service operators like Telstra and Optus were found to be the most reluctant to discuss FMC. Mobile-only carriers, meanwhile, tended to be more open and aggressive.
- Industry emphasis has thus far been placed on technology-driven Quality of Service (QoS) but as we move towards real convergence, the emphasis will shift to end-user-driven Quality of Experience (QoE).
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