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Mobile User-Generated Content and Web 2.0
ARCchart, Jan 2008, Pages: 150
The user-generated content (UGC) market is one of the most dynamic and rapidly changing sectors in the web economy and companies like MySpace, Facebook and Second Life have grown to become major web brands commanding huge valuations. With handset penetration far exceeding that of internet penetration, along with the phone’s multimedia, connected and location-aware capabilities, mobile operators, UGC service providers, as well as hardware and platform vendors, have been quick to see the huge potential of mobile Web 2.0 services. While early handset-based UGC offerings were simple ‘remote control’ applications enabling users to access their profile and their messages when on the move, true mobile UGC is much more than simply a mobile conduit for web-based user-generated content.
This report presents an in-depth analysis of the user-generated content transition to mobile. The technology and market drivers fuelling the development, deployment and uptake of phone-based UGC services are discussed, and the challenges and opportunities which this new market presents to operators, services providers and platform vendors are examined. The regulation and privacy issues which arise when UGC goes mobile are also investigated, and the potential revenue models are scrutinized.
Topics of coverage include:
- Overview of user-generated content and Web 2.0
- Technology and market drivers fuelling the uptake of phone-based UGC
- Round-up of UGC activity and trends within the mobile market to date
- Widgets as a UGC enabler
- The principle sources of revenue for mobile UGC
- Company profiles for the most active players in mobile UGC
- Analysis of the commercial opportunities for the key stakeholders
- Discussion of the UGC technology trends: from SMS to avatars and IP upload to A-GPS
- Forecast for the growth in mobile UGC revenue broken down by revenue source and content category
Answers and opinions are provided with respect to the following essential questions:
- What role will operators play in the evolution of mobile UGC and how will they maximise their return?
- Which business models are succeeding in mobile UGC?
- What are the major technology trends in mobile UGC?
- Who are the major players in the mobile UGC market?
- How have the major Web 2.0 brands transitioned to mobile?
- What is the size of the market for mobile UGC?
- What are the dynamics of the mobile UGC value chain?
- What unique advantages does mobile bestow on user generated content?
- How are privacy issues being addressed in the mobile Web 2.0 space?
- What are the critical success factors in building mobile communities?
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