|
|
 |
|
Viewing report
|
|
|
|
B2B Marketing Online: Business Meets Social Media
eMarketer, Jan 2008, Pages: 28
Last year was the first time trade shows—or 'face-to-face' media—surpassed business publications in share of total revenue. The emphasis on socialization—and social media—is growing for digital media, too.
The B2B Marketing Online report tracks the tectonic shifts that are shaking up the once solid and predictable world of long, complicated sales cycles.
Of course, reaching the ultimate decision maker is still the key goal, but marketers also need to target researchers, technical advisors and negotiators at every stage of the process.
In addition, search plays a major role for buyers in every phase of the purchase process, and social media—such as blogs, wikis, social networks—are being consulted as well.
eMarketer projects that in 2008, US B2B online advertising spending will increase almost 19%, to $5.2 billion.
Key questions the 'B2B Marketing Online' report answers:
-Where are marketers spending their money?
-What media influences decision-makers most?
-What are employees really doing online at work?
And many others…
Customers who bought this item also bought
B2B Marketing Online: Trends and Tactics
B2B Online Media Report
B2B Marketing Market Assessment February 2008
B2B Online Media Report
Automotive Marketing Online: Negotiating the Curves
B2B Marketing on Social Networks: Engaging the Business Audience
Social Network Marketing: Ad Spending and Usage
Consumer Interactions: Social Shopping, Blogs and Reviews
B2B Energy Trading: The Surge On-line
B2B Print Media
Tracking of Listed B2B Media Companies in Asia
Industry Report - Japan B2B Market Update
|
|
|
|
