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Viewing report
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User Generated Video 2007 - 2008: Mania Metadata Metrics
AccuStream iMedia Research, Jan 2008, Pages: 134
UGV is a circular media environment. Users are in multiple points inside the experience. They can start the conversation and they can react to it. This social currency becomes relevant when interactivity associated with UGV is more understood and benchmarked. This report analyzes UGV interaction rates, focusing on user comments, videos and views, compiled from hundreds of thousands of videos.
Top line report findings and analysis:
- Analysis of hundreds of thousands of videos and comments associated with those pieces of content from YouTube, MySpace, LiveDigital, Metacafe, Yahoo Video, AOLUncut and others reveals an average of 12.6 comments for each video (see data and graphics below) through 2007
- Across the group of UGV sites analyzed in this research report, a total of 1.19 million videos (hosted inside content categories typically accessible to users) published in 2007 (excluding 2006 and older videos)
- There were a total of 26.5 million comments published by users associated with those videos, or an average of 22.2 on a per video basis
- YouTube captured the largest share of those comments, with 79.9%, followed by MySpace TV with 13%
- MySpace TV showed the highest comments average per video, at 36.9, largely due to the popularity of semi-professional and professional content on the site
- Metacafe has traditionally generated a high number of comments per published video, due the adult or mature nature of some of its content categories and predominately male audience
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