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Corporate Focus Beverages: PepsiCo Beverages Q2 2007
Making Time Marketing Ltd, July 2007, Pages: 9


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The PepsiCo newsletter covers the global beverages activities of PepsiCo during the second quarter of 2007.

Further growth in non-carbonated. The non-carbonated brands of PepsiCo are continuing to grow faster than traditional carbonated beverages. This is transforming the company and will have an increasingly noticeable effect on the relative importance of different brands in the PepsiCo portfolio.

Topics Include:
- Branding strategy.
- First quarter 2007.
- Acquisitions & disposals.
- Executive changes.
- Market issues.
- Pepsi-Cola.
- Diet Pepsi / Pepsi Light.
- Mountain Dew.
- Sierra Mist.
- Tropicana.
- Gatorade.
- Aquafina
- SoBe.
- Other brands.
- Bottler update.


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