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Best Practices in Telephone Customer Service - A 2004 Call Center Benchmark Report
Portland Research Group, Feb 2004
Section 1: Methodology Data Collection Process Weighting Process
Section 2: Executive Summary Overall Perspective (Contactor Satisfaction and Loyalty) Reason for Contact (Question/ Problem Type) Call Center Agent Service Levels (Professionalism, Knowledge, Authority Agent Response Service Levels (Timeliness, Clarity, Follow Through on Promised Action) Call Center Service Standards (First Call Resolution, Hold, Number of Transfers)
Section 3: Overall Perspective Executive Summary Overall Contactor Satisfaction Benchmark - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Overall Contactor Loyalty Benchmark - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodgin Relationship Between Satisfaction and Loyalty
Section 4: Reason for Contact Executive Summary Reason for Contact (Question/ Problem Type) Question/ Problem type by Industry Segmentation - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Contactor Satisfaction by Reason for Contact
Section 5: Representative and Response Executive Summary - Call Center Agent Performance - - Overall Professionalism - - Knowledge - - Authority to Resolve Caller’s Question/ Problem - Agent Response Service Levels - - Timeliness of Response - - Clarity of Response - - Follow Through on Promised Action Call Center Agent Performance - Overall Agent Professionalism Benchmark - - Professionalism by Reason for Contact (Caller’s Question/ Problem) - - Professionalism by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging - Overall Agent Knowledge Benchmark - - Knowledge by Reason for Contact (Caller’s Question/ Problem) - - Knowledge by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging - Overall Agent Authority to Resolve a Caller’s Question/ Problem Benchmark - - Authority by Reason for Contact (Caller’s Question/ Problem) - - Authority by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Agent Response Service Levels - Timeliness of Response Benchmark - - Timeliness by Reason for Contact (Caller’s Question/ Problem) - - Timeliness by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging - Clarity of Response Benchmark - - Clarity by Reason for Contact (Caller’s Question/ Problem) - - Clarity by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging - Follow Through on Promised Action Benchmark - - Follow Through by Reason for Contact (Caller’s Question/ Problem) - - Follow Through by Industry Segmentation - - Industry Segmentation: Telco/ISP, Consumer Goods/ Retail, Consumer Services/ Medical, Travel/ Food/ Lodging Section 6: Service Standards Executive Summary - Number of Contacts before Resolution - Put on Hold - Number of Transfers Number of Contacts Benchmark - Benchmark Service Standard - Average Number of Contacts by Reason for Contact (Question/ Problem Type) Put on Hold Benchmark - Benchmark Service Standard Number of Transfers Benchmark - Benchmark Service Standard - Average Number of Transfers by Reason for Contact (Question/ Problem Type)
Section 7: Scorecards Overall Call Center Scorecard - Customer Service Index (CSI) Benchmark Score - Agent Index (AI) Benchmark Score - Response Index (RI) Benchmark Score Telecommunications/ ISP Call Center Scorecard - Customer Service Index (CSI) Benchmark Score - Agent Index (AI) Benchmark Score - Response Index (RI) Benchmark Score Consumer Goods/ Retail Call Center Scorecard - Customer Service Index (CSI) Benchmark Score - Agent Index (AI) Benchmark Score - Response Index (RI) Benchmark Score Consumer Services/ Medical Call Center Scorecard - Customer Service Index (CSI) Benchmark Score - Agent Index (AI) Benchmark Score - Response Index (RI) Benchmark Score Travel/ Food/ Lodging Call Center Scorecard - Customer Service Index (CSI) Benchmark Score - Agent Index (AI) Benchmark Score - Response Index (RI) Benchmark Score
Section 8: Appendix List of Companies Contacted Questionnaire Extract More Information
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