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Apparel Industry in China - PEST Framework Analysis
Aruvian's R'search, Nov 2009, Pages: 20
The apparel market consists of sales of all menswear, womenswear and infantswear. The menswear sector includes all garments made for men and boys. It includes both outer and under garments. The womenswear sector consists of the retail sale of all women's and girls' garments including dresses, suits and coats, jackets, tops, shirts, skirts, blouses, sweatshirts, sweaters, underwear etc.
Nowadays China is often identified as the biggest corporation in the world. The enormous growth of the textile and apparel industry in the last ten years made the People’s Republic appear as a true leader of the sector. The enormous change took place in China since the country opened its markets.
Aruvian's R'search analyzes China’s Apparel Industry in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
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