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Consumer Goods Industry in the US - PEST Framework Analysis
Aruvian's R'search, March 2009, Pages: 20
Consumer products manufacturers include all the companies that design, manufacture, and/or market apparel, cleaning products, hand and power tools, home furniture, housewares, linens, and consumer electronics and appliances.
Aruvian Research analyzes the Consumer Goods Industry in the United States in a PEST Framework Analysis. A PEST analysis is concerned with the environmental influences on a business. The acronym stands for the Political, Economic, Social and Technological issues that could affect the strategic development of a business. Identifying PEST influences is a useful way of summarizing the external environment in which a business operates.
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