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Leading Japanese Mobile Operators FMC Development Strategies
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2007, Pages: 23
As of the second quarter of 2007, mobile phone subscribers in Japan (including PHS subscribers) had reached 103 million subscribers. In addition, mobile phone penetration rate has exceeded 80%, and over 60% of subscribers are using 3G networks; Japan has become one of the most highly developed mobile communications markets in the world. In a saturated market where competition is intense, mobile phone charge rates have been falling steadily. Japans mobile operators have been working to boost revenue from data services, and fixed-mobile convergence has become a major focus of competition. This report will explore the current state of competition in the Japanese mobile communications market, and the individual operators fixed-mobile convergence initiatives.
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