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Current Status and Future Development of the Brazilian PC Market
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Nov 2007, Pages: 27
In the past, the Brazilian PC market was burdened with heavy taxes, leading to the rise of the gray market. This has been hindering the growth of many PC companies in Brazil. However, the Brazilian government has taken several measures to promote its IT industries, such as its efforts to reduce taxes. In addition, as Brazilian incomes are rising, the demand for PCs is expected to continue booming, creating new market opportunities for PC vendors. This report will analyze Brazils social and economic structure and its impact on the countrys PC market, and also examine market segmentation, product structure, price point, and distribution channels in a bid to identify the future development trends and opportunities in the Brazilian PC market.
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