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Health and Wellness - World
Euromonitor International, Dec 2007, Pages: 194
Ethical consumerism captures the minds of most consumers of health and wellness products, thus contributing to the growing awareness of such terms as locality, sustainability and fair trade. This has, however, proved to be a lucrative sector, which makes retailers seriously engage in spreading the healthy lifestyle trend by developing their distribution networks and health and wellness ranges.
The “Health and Wellness – World” report looks at some of the following key topics:
- State of the Market
- Global Market Overview
- Health and Wellness Products
- Key Distribution Channels for Health and Wellness Products
It also examines corporate strategies and mergers and acquisitions in the health and wellness industries and investigates the key drivers and prospects in the industry.
Some of the key challenges in the industry include:
- Maturity of some health and wellness categories such as fortified/functional in Asia-Pacific and naturally healthy products in Western Europe
- Market saturation of some health and wellness options, especially in dairy and carbonates
- Retaining brand value in the face of cheaper private label
- Health awareness still lacking in emerging regions.
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