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What’s News?: AT&T Announces Business Plans for iPhone
Compass Intelligence, Jan 2008, Pages: 8


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This aDRD (Announcement-based Data-Rich Deliverable) is part of the Business Wireless, Enterprise Business and Competitive Profiles subscriptions. This announcement discusses AT&T’s new wireless plans that offer business customers the iPhone. The Apple – AT&T partnership offer appears to be a new twist on a Enterprise Data Plan for iPhone which has three tiers of service at various price points, all of which include unlimited data in the US. The report defines wireless voice as services, including expensed business accounts.  This includes all voice traffic run over wireless or cellular networks. The report defines wireless data services as expenditures on wireless data services, including wireless connection card services for laptops, and data content sent from wireless devices. The Expert Guide for this announcement is Stephanie Atkinson.

Sources: Our segment and market forecasts, which include business expenditures, market demographics, and usage and adoption statistics, are built using multiple sources, including our proprietary research. These sources include, but are not limited to:

- Secondary research
- Government data and statistics (e.g. department of commerce, federal communication commission, bureau of labour statistics and us census bureau
- Primary research
- Vendor-based research
- In-depth interviews with key decision-makers (where relevant)

We select data sources to provide greatest degree of perspective on each market or segment, in addition to the highest level of data accuracy, stability, and consistency over time.


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