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Search Engine Marketing: User and Spending Trends
eMarketer, Jan 2008, Pages: 32
The competition is fierce, but Google still dominates the market, drawing far more search users, requests and ad revenues than all its rivals put together.
The Search Engine Marketing report tracks the trends that are driving the massive but still-growing search advertising market. eMarketer estimates that Google raked in 75% of US paid search advertising in 2007, up from 60% in 2006. Number two, Yahoo!, collected a mere 9% share, while everyone else split 16% of the pie. That's still a lot. With over $8.6 billion going to search engine advertising in 2007, that 16% stake equals nearly $1.4 billion. And with search spending nearly doubling to almost $16.6 billion in 2011, even a small slice represents significant revenue.
Key questions the 'Search Engine Marketing' report answers:
- What factors contribute most to search marketing spending?
- Why will search engine optimization increase over the next few years?
- How can marketers better understand the search audience?
- How do people feel about search engine results?
- In what ways do search and privacy intersect?
- How does that affect marketers?
- And many others
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