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Libraries & the Mega-Internet Sites
Primary Research Group, Feb 2008
List of Participants 3
List of Tables 5
Sample Dimensions 20
Summary of Findings 21
Chapter One: Google Scholar 39
Chapter Two: Collection Digitization 42
Chapter Three: Workshops 44
Chapter Four: Wikipedia 50
Chapter Five: The Library and EBay 54
Chapter Six: Social Networking Sites 62
Chapter Seven: Amazon 68
Chapter Eight: Video and Photo Sharing 74
Chapter Nine: Search Engine Optimization 81
Chapter Ten: The Library and Google Books 83
Chapter Eleven: Yahoo Productivity Features 85
Chapter Twelve: The Library and Internet Maps 89
Chapter Thirteen: Google Productivity Tools 92
OTHER REPORTS FROM PRIMARY RESEARCH GROUP INC. 103
List of Tables
Table 1.1 Use of Google Scholar by Library Staff and Patrons 39
Table 1.2 Use of Google Scholar by Library Staff and Patrons, Broken Out by U.S. and Non-U.S. Libraries 39
Table 1.3 Use of Google Scholar by Library Staff and Patrons, Broken Out by Type of Library……. 39
Table 1.4 Use of Google Scholar by Library Staff and Patrons, Broken Out by Library Budget ………………………………………………………………………………39
Table 1.5 Attitude of Senior Management toward Possible Use of Google Scholar as a Federated Search Engine 40
Table 1.6 Attitude of Senior Management toward Possible Use of Google Scholar as a Federated Search Engine, Broken Out by U.S. and Non-U.S. Libraries 40
Table 1.7 Attitude of Senior Management toward Possible Use of Google Scholar as a Federated Search Engine, Broken Out by Type of Library 40
Table 1.8 Attitude of Senior Management toward Possible Use of Google Scholar as a Federated Search Engine, Broken Out by Library Budget 41
Table 2.1 Libraries Currently Working with a Search Engine Organization to Digitize and Make Available Online Elements of Its Collection 42
Table 2.2 Libraries Currently Working with a Search Engine Organization to Digitize and Make Available Online Elements of Its Collection, Broken Out by U.S. and Non-U.S. Libraries 42
Table 2.3 Libraries Currently Working with a Search Engine Organization to Digitize and Make Available Online Elements of Its Collection, Broken Out by Type of Library ………………………………………………………………………………42
Table 2.4 Libraries Currently Working with a Search Engine Organization to Digitize and Make Available Online Elements of Its Collection, Broken Out by Library Budget ………………………………………………………………………………42
Table 2.5 Attitude of Libraries not Currently Working with a Search Engine Organization toward Digitizing and Making Available Online Elements of its Collection through a Search Engine Organization in the Next Two Years 42
Table 2.6 Attitude of Libraries not Currently Working with a Search Engine Organization toward Digitizing and Making Available Online Elements of its Collection through a Search Engine Organization in the Next Two Years, Broken Out by U.S. and Non-U.S. Libraries 43
Table 2.7 Attitude of Libraries not Currently Working with a Search Engine Organization toward Digitizing and Making Available Online Elements of its Collection through a Search Engine Organization in the Next Two Years, Broken Out by Type of Library 43
Table 2.8 Attitude of Libraries not Currently Working with a Search Engine Organization toward Digitizing and Making Available Online Elements of its Collection through a Search Engine Organization in the Next Two Years, Broken Out by Library Budget 43
Table 3.1 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the use of Google Books 44
Table 3.2 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Books, Broken Out by U.S. and Non-U.S. Libraries ………………………………………………………………………………44
Table 3.3 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Books, Broken Out by Type of Library 44
Table 3.4 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Books, Broken Out by Library Budget 44
Table 3.5 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Maps 44
Table 3.6 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Maps, Broken Out by U.S. and Non-U.S. Libraries ………………………………………………………………………………44
Table 3.7 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Maps, Broken Out by Type of Library 45
Table 3.8 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Maps, Broken Out by Library Budget 45
Table 3.9 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Scholar 45
Table 3.10 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Scholar, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….45
Table 3.11 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Scholar, Broken Out by Type of Library 45
Table 3.12 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google Scholar, Broken Out by Library Budget 46
Table 3.13 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google ‘Content’ 46
Table 3.14 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google ‘Content’, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….46
Table 3.15 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google ‘Content’, Broken Out by Type of Library 46
Table 3.16 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Google ‘Content’, Broken Out by Library Budget 46
Table 3.17 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Yahoo Maps 46
Table 3.18 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Yahoo Maps, Broken Out by U.S. and Non-U.S. Libraries ……………………………………………………………………………47
Table 3.19 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Yahoo Maps, Broken Out by Type of Library 47
Table 3.20 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of Yahoo Maps, Broken Out by Library Budget 47
Table 3.21 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Yahoo Search Engine 47
Table 3.22 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Yahoo Search Engine, Broken Out by U.S. and Non-U.S. Libraries 47
Table 3.23 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Yahoo Search Engine, Broken Out by Type of Library ……………………………………………………………………………47
Table 3.24 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Yahoo Search Engine, Broken Out by Library Budget 48
Table 3.25 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Google Search Engine 48
Table 3.26 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Google Search Engine, Broken Out by U.S. and Non-U.S. Libraries 48
Table 3.27 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Google Search Engine, Broken Out by Type of Library ……………………………………………………………………………48
Table 3.28 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the Google Search Engine, Broken Out by Library Budget ……………………………………………………………………………48
Table 3.29 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the MSN Search Engine 49
Table 3.30 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the MSN Search Engine, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….49
Table 3.31 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the MSN Search Engine, Broken Out by Type of Library 49
Table 3.32 Libraries that have Conducted Workshops for Patrons that Included Instruction in the Use of the MSN Search Engine, Broken Out by Library Budget..49
Table 4.1 Attitude of Reference Library Staff toward WIkipedia 50
Table 4.2 Attitude of Reference Library Staff toward WIkipedia, Broken Out by U.S. and Non-U.S. Libraries 50
Table 4.3 Attitude of Reference Library Staff toward WIkipedia, Broken Out by Type of Library 50
Table 4.4 Attitude of Reference Library Staff toward WIkipedia, Broken Out by Library Budget 50
Table 4.5 Libraries that Catalog and/or Provide Links to Various Wiki Encyclopedias
………………………………………………………………………………51
Table 4.6 Libraries that Catalog and/or Provide Links to Various Wiki Encyclopedias, Broken Out by U.S. and Non-U.S. Libraries 51
Table 4.7 Libraries that Catalog and/or Provide Links to Various Wiki Encyclopedias, Broken Out by Type of Library 51
Table 4.8 Libraries that Catalog and/or Provide Links to Various Wiki Encyclopedias, Broken Out by Library Budget 51
Table 4.9 Libraries whose Management Uses an Internal Institutional Wiki for the Library Staff 51
Table 4.10 Libraries whose Management Uses an Internal Institutional Wiki for the Library Staff, Broken Out by U.S. and Non-U.S. Libraries 51
Table 4.11 Libraries whose Management Uses an Internal Institutional Wiki for the Library Staff, Broken Out by Type of Library 52
Table 4.12 Libraries whose Management Uses an Internal Institutional Wiki for the Library Staff, Broken Out by Library Budget 52
Table 4.13 Libraries whose Management Uses Wikis about Library Science or Librarianship for the Library Staff 52
Table 4.14 Libraries whose Management Uses Wikis about Library Science or Librarianship for the Library Staff, Broken Out by U.S. and Non-U.S. Libraries 52
Table 4.15 Libraries whose Management Uses Wikis about Library Science or Librarianship for the Library Staff, Broken Out by Type of Library 52
Table 4.16 Libraries whose Management Uses Wikis about Library Science or Librarianship for the Library Staff, Broken Out by Library Budget 52
Table 4.17 Libraries whose Management Uses Library-Related Entries on Wikipedia for the Library Staff 53
Table 4.18 Libraries whose Management Uses Library-Related Entries on Wikipedia for the Library Staff, Broken Out by U.S. and Non-U.S. Libraries 53
Table 4.19 Libraries whose Management Uses Library-Related Entries on Wikipedia for the Library Staff, Broken Out by Type of Library 53
Table 4.20 Libraries whose Management Uses Library-Related Entries on Wikipedia for the Library Staff, Broken Out by Library Budget 53
Table 5.1 Libraries that have Ever Offered a Course or Class to Patrons on How to Use eBay……………………………………………………………………………… 54
Table 5.2 Libraries that have Ever Offered a Course or Class to Patrons on How to Use eBay, Broken Out by U.S. and Non-U.S. Libraries 54
Table 5.3 Libraries that have Ever Offered a Course or Class to Patrons on How to Use eBay, Broken Out by Type of Library 54
Table 5.4 Libraries that have Ever Offered a Course or Class to Patrons on How to Use eBay, Broken Out by Library Budget 54
Table 5.5 Libraries that have Raised Funds by Selling Library Stock or Donated Items over eBay or Another Auction Site, Either by the Library or an Organization that Officially Raises Funds for the Library 54
Table 5.6 Libraries that have Raised Funds by Selling Library Stock or Donated Items over eBay or Another Auction Site, Either by the Library or an Organization that Officially Raises Funds for the Library, Broken Out by U.S. and Non-U.S. Libraries ………………………………………………………………………………55
Table 5.7 Libraries that have Raised Funds by Selling Library Stock or Donated Items over eBay or Another Auction Site, Either by the Library or an Organization that Officially Raises Funds for the Library, Broken Out by Type of Library 55
Table 5.8 Libraries that have Raised Funds by Selling Library Stock or Donated Items over eBay or Another Auction Site, Either by the Library or an Organization that Officially Raises Funds for the Library, Broken Out by Library Budget 55
Table 5.9 Mean, Median, Minimum and Maximum Amount Raised by Selling Items from the Library Stock or Donated Items through eBay or Other Internet Auction Sites in the Past Year, in U.S.$ 55
Table 5.10 Mean, Median, Minimum and Maximum Amount Raised by Selling Items from the Library Stock or Donated Items through eBay or Other Internet Auction Sites in the Past Year, in U.S.$, Broken Out by U.S. and Non-U.S. Libraries 55
Table 5.11 Mean, Median, Minimum and Maximum Amount Raised by Selling Items from the Library Stock or Donated Items through eBay or Other Internet Auction Sites in the Past Year, in U.S.$, Broken Out by Type of Library 56
Table 5.12 Mean, Median, Minimum and Maximum Amount Raised by Selling Items from the Library Stock or Donated Items through eBay or Other Internet Auction Sites in the Past Year, in U.S.$, Broken Out by Library Budget 56
Table 5.13 Libraries that have Ever Purchased Items for the Library on eBay or Other Internet Auction Sites 56
Table 5.14 Libraries that have Ever Purchased Items for the Library on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 56
Table 5.15 Libraries that have Ever Purchased Items for the Library on eBay or Other Internet Auction Sites, Broken Out by Type of Library 56
Table 5.16 Libraries that have Ever Purchased Items for the Library on eBay or Other Internet Auction Sites, Broken Out by Library Budget 57
Table 5.17 Libraries that have Ever Purchased Computers, Printers, Software, or Other Technology on eBay or Other Internet Auction Sites 57
Table 5.18 Libraries that have Ever Purchased Computers, Printers, Software, or Other Technology on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 57
Table 5.19 Libraries that have Ever Purchased Computers, Printers, Software, or Other Technology on eBay or Other Internet Auction Sites, Broken Out by Type of Library………………………………………………………………………………57
Table 5.20 Libraries that have Ever Purchased Computers, Printers, Software, or Other Technology on eBay or Other Internet Auction Sites, Broken Out by Library Budget ……………………………………………………………………………57
Table 5.21 Libraries that have Ever Purchased Tapes, CDs, Laserdiscs, Films, or Other Audio-Visual Materials on eBay or Other Internet Auction Sites 58
Table 5.22 Libraries that have Ever Purchased Tapes, CDs, Laserdiscs, Films, or Other Audio-Visual Materials on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 58
Table 5.23 Libraries that have Ever Purchased Tapes, CDs, Laserdiscs, Films, or Other Audio-Visual Materials on eBay or Other Internet Auction Sites, Broken Out by Type of Library 58
Table 5.24 Libraries that have Ever Purchased Tapes, CDs, Laserdiscs, Films, or Other Audio-Visual Materials on eBay or Other Internet Auction Sites, Broken Out by Library Budget 58
Table 5.25 Libraries that have Ever Purchased Books on eBay or Other Internet Auction Sites…………………………………………………………………………………58
Table 5.26 Libraries that have Ever Purchased Books on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 58
Table 5.27 Libraries that have Ever Purchased Books on eBay or Other Internet Auction Sites, Broken Out by Type of Library 59
Table 5.28 Libraries that have Ever Purchased Books on eBay or Other Internet Auction Sites, Broken Out by Library Budget 59
Table 5.29 Libraries that have Ever Purchased Periodicals on eBay or Other Internet Auction Sites 59
Table 5.30 Libraries that have Ever Purchased Periodicals on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 59
Table 5.31 Libraries that have Ever Purchased Periodicals on eBay or Other Internet Auction Sites, Broken Out by Type of Library 59
Table 5.32 Libraries that have Ever Purchased Periodicals on eBay or Other Internet Auction Sites, Broken Out by Library Budget 60
Table 5.33 Libraries that have Ever Purchased Library Shelving, Cataloging, or Classification Aids on eBay or Other Internet Auction Sites 60
Table 5.34 Libraries that have Ever Purchased Library Shelving, Cataloging, or Classification Aids on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 60
Table 5.35 Libraries that have Ever Purchased Library Shelving, Cataloging, or Classification Aids on eBay or Other Internet Auction Sites, Broken Out by Type of Library………………………………………………………………………………60
Table 5.36 Libraries that have Ever Purchased Library Shelving, Cataloging, or Classification Aids on eBay or Other Internet Auction Sites, Broken Out by Library Budget………………………………………………………………………………60
Table 5.37 Libraries that have Ever Purchased General Office Equipment on eBay or Other Internet Auction Sites 61
Table 5.38 Libraries that have Ever Purchased General Office Equipment on eBay or Other Internet Auction Sites, Broken Out by U.S. and Non-U.S. Libraries 61
Table 5.39 Libraries that have Ever Purchased General Office Equipment on eBay or Other Internet Auction Sites, Broken Out by Type of Library 61
Table 5.40 Libraries that have Ever Purchased General Office Equipment on eBay or Other Internet Auction Sites, Broken Out by Library Budget 61
Table 6.1 Libraries with a Profile on MySpace 62
Table 6.2 Libraries with a Profile on MySpace, Broken Out by U.S. and Non-U.S. Libraries 62
Table 6.3 Libraries with a Profile on MySpace, Broken Out by Type of Library 62
Table 6.4 Libraries with a Profile on MySpace, Broken Out by Library Budget 62
Table 6.5 Libraries with a Profile on Facebook 62
Table 6.6 Libraries with a Profile on Facebook, Broken Out by U.S. and Non-U.S. Libraries 62
Table 6.7 Libraries with a Profile on Facebook, Broken Out by Type of Library 63
Table 6.8 Libraries with a Profile on Facebook, Broken Out by Library Budget 63
Table 6.9 Libraries with a Profile on Second Life 63
Table 6.10 Libraries with a Profile on Second Life, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….63
Table 6.11 Libraries with a Profile on Second Life, Broken Out by Type of Library 63
Table 6.12 Libraries with a Profile on Second Life, Broken Out by Library Budget 63
Table 6.13 Libraries Planning to Develop a Profile on MySpace 64
Table 6.14 Libraries Planning to Develop a Profile on MySpace, Broken Out by U.S. and Non-U.S. Libraries 64
Table 6.15 Libraries Planning to Develop a Profile on MySpace, Broken Out by Type of Library………………………………………………………………………………64
Table 6.16 Libraries Planning to Develop a Profile on MySpace, Broken Out by Library Budget………………………………………………………………………………64
Table 6.17 Libraries Planning to Develop a Profile on Facebook 64
Table 6.18 Libraries Planning to Develop a Profile on Facebook, Broken Out by U.S. and Non-U.S. Libraries 64
Table 6.19 Libraries Planning to Develop a Profile on Facebook, Broken Out by Type of Library………………………………………………………………………………65
Table 6.20 Libraries Planning to Develop a Profile on Facebook, Broken Out by Library Budget………………………………………………………………………………65
Table 6.21 Libraries Planning to Develop a Profile on Second Life 65
Table 6.22 Libraries Planning to Develop a Profile on Second Life, Broken Out by U.S. and Non-U.S. Libraries 65
Table 6.23 Libraries Planning to Develop a Profile on Second Life, Broken Out by Type of Library 65
Table 6.24 Libraries Planning to Develop a Profile on Second Life, Broken Out by Library Budget 65
Table 6.25 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on MySpace for Libraries with a MySpace Presence 66
Table 6.26 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on MySpace for Libraries with a MySpace Presence, Broken Out by Type of Library 66
Table 6.27 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on MySpace for Libraries with a MySpace Presence, Broken Out by Library Budget 66
Table 6.28 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on Facebook for Libraries with a Facebook Presence 66
Table 6.29 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on Second Life for Libraries with a Second Life Presence…………………………………………………………………………….66
Table 6.30 Mean, Median, Minimum and Maximum Number of Unique Visits the Library Receives Per Month on Second Life for Libraries with a Second Life Presence, Broken Out by U.S. and Non-U.S. Libraries 67
Table 7.1 Libraries that have Ever Purchased an E-Book from Amazon or an E-Book in Conjunction with a Print Title 68
Table 7.2 Libraries that have Ever Purchased an E-Book from Amazon or an E-Book in Conjunction with a Print Title, Broken Out by U.S. and Non-U.S. Libraries 68
Table 7.3 Libraries that have Ever Purchased an E-Book from Amazon or an E-Book in Conjunction with a Print Title, Broken Out by Type of Library 68
Table 7.4 Libraries that have Ever Purchased an E-Book from Amazon or an E-Book in Conjunction with a Print Title, Broken Out by Library Budget 68
Table 7.5 Libraries that have Ever Purchased a Segment of an E-Book from Amazon 68
Table 7.6 Libraries that have Ever Purchased a Segment of an E-Book from Amazon, Broken Out by U.S. and Non-U.S. Libraries 68
Table 7.7 Libraries that have Ever Purchased a Segment of an E-Book from Amazon, Broken Out by Type of Library 69
Table 7.8 Libraries that have Ever Purchased a Segment of an E-Book from Amazon, Broken Out by Library Budget 69
Table 7.9 Mean, Median, Minimum and Maximum Amount Spent on Amazon to Acquire Traditional Books, E-Books, or Parts of Books in the Past Year, in U.S.$ 69
Table 7.10 Mean, Median, Minimum and Maximum Amount Spent on Amazon to Acquire Traditional Books, E-Books, or Parts of Books in the Past Year, in U.S.$, Broken Out by U.S. and Non-U.S. Libraries 69
Table 7.11 Mean, Median, Minimum and Maximum Amount Spent on Amazon to Acquire Traditional Books, E-Books, or Parts of Books in the Past Year, in U.S.$, Broken Out by Type of Library 69
Table 7.12 Mean, Median, Minimum and Maximum Amount Spent on Amazon to Acquire Traditional Books, E-Books, or Parts of Books in the Past Year, in U.S.$, Broken Out by Library Budget 70
Table 7.13 Mean, Median, Minimum and Maximum Amount Spent on Online Booksellers, Excluding Amazon, to Acquire Traditional Books, E-Books, or Parts of Books in the Past, in U.S.$ 70
Table 7.14 Mean, Median, Minimum and Maximum Amount Spent on Online Booksellers, Excluding Amazon, to Acquire Traditional Books, E-Books, or Parts of Books in the Past, in U.S.$ Year, Broken Out by U.S. and Non-U.S. Libraries 70
Table 7.15 Mean, Median, Minimum and Maximum Amount Spent on Online Booksellers, Excluding Amazon, to Acquire Traditional Books, E-Books, or Parts of Books in the Past, in U.S.$ Year, Broken Out by Type of Library 70
Table 7.16 Mean, Median, Minimum and Maximum Amount Spent on Online Booksellers, Excluding Amazon, to Acquire Traditional Books, E-Books, or Parts of Books in the Past, in U.S.$ Year, Broken Out by Library Budget 71
Table 7.17 Percentage of Libraries that have Digitized and Sold Digital or Print-on-Demand Copies of Out-of-Copyright Works or Other Works for Which They have Copyright Permission that have Sold Them through the Following Specified Online Retailers…………………………………………………………………………….71
Table 7.18 Percentage of Libraries that have Digitized and Sold Digital or Print-on-Demand Copies of Out-of-Copyright Works or Other Works for Which They have Copyright Permission that have Sold Them through the Following Specified Online Retailers, Broken Out by U.S. and Non-U.S. Libraries 71
Table 7.19 Percentage of Libraries that have Digitized and Sold Digital or Print-on-Demand Copies of Out-of-Copyright Works or Other Works for Which They have Copyright Permission that have Sold Them through the Following Specified Online Retailers, Broken Out by Type of Library 71
Table 7.20 Percentage of Libraries that have Digitized and Sold Digital or Print-on-Demand Copies of Out-of-Copyright Works or Other Works for Which They have Copyright Permission that have Sold Them through the Following Specified Online Retailers, Broken Out by Library Budget 72
Table 7.21 Extent to which Libraries Use the Amazon Web Services Program that Allows the Library to Use Cover Images, Reviews, Book Descriptions, and Other Book-Related Information from the Amazon site in the Library OPAC or Other Library Contexts 72
Table 7.22 Extent to which Libraries Use the Amazon Web Services Program that Allows the Library to Use Cover Images, Reviews, Book Descriptions, and Other Book-Related Information from the Amazon site in the Library OPAC or Other Library Contexts, Broken Out by U.S. and Non-U.S. Libraries 72
Table 7.23 Extent to which Libraries Use the Amazon Web Services Program that Allows the Library to Use Cover Images, Reviews, Book Descriptions, and Other Book-Related Information from the Amazon site in the Library OPAC or Other Library Contexts, Broken Out by Type of Library 73
Table 7.24 Extent to which Libraries Use the Amazon Web Services Program that Allows the Library to Use Cover Images, Reviews, Book Descriptions, and Other Book-Related Information from the Amazon site in the Library OPAC or Other Library Contexts, Broken Out by Library Budget 73
Table 8.1 Libraries with One or More YouTube Accounts 74
Table 8.2 Libraries with One or More YouTube Accounts, Broken Out by U.S. and Non-U.S. Libraries 74
Table 8.3 Libraries with One or More YouTube Accounts, Broken Out by Type of Library……………………………………………………………. 74
Table 8.4 Libraries with One or More YouTube Accounts, Broken Out by Library Budget ………………………………………………………………………………74
Table 8.5 Mean, Median, Minimum and Maximum Number of Visits to the Library’s YouTube site in the Past 74
Table 8.6 Mean, Median, Minimum and Maximum Number of Visits to the Library’s YouTube site in the Past Year, Broken Out by Library Budget 75
Table 8.7 Mean, Median, Minimum and Maximum Number of Visits to the Library’s YouTube site in the Past Year, Broken Out by Type of Library 75
Table 8.8 Libraries that have Ever Posted Video about the Library Itself, the Building, Grounds, Special Events, Etc., on YouTube 75
Table 8.9 Libraries that have Ever Posted Video about the Library Itself, the Building, Grounds, Special Events, Etc., on YouTube, Broken Out by U.S. and Non-U.S. Libraries 75
Table 8.10 Libraries that have Ever Posted Video about the Library Itself, the Building, Grounds, Special Events, Etc., on YouTube, Broken Out by Type of Library 75
Table 8.11 Libraries that have Ever Posted Video about the Library Itself, the Building, Grounds, Special Events, Etc., on YouTube, Broken Out by Library Budget 76
Table 8.12 Libraries that have Ever Posted Photos of the Library or Library Special Events on Flickr 76
Table 8.13 Libraries that have Ever Posted Photos of the Library or Library Special Events on Flickr, Broken Out by U.S. and Non-U.S. Libraries 76
Table 8.14 Libraries that have Ever Posted Photos of the Library or Library Special Events on Flickr, Broken Out by Type of Library 76
Table 8.15 Libraries that have Ever Posted Photos of the Library or Library Special Events on Flickr, Broken Out by Library Budget 76
Table 8.16 Libraries that have Ever Posted Photos from the Library Collection on Flickr ……………………………………………………………………………76
Table 8.17 Libraries that have Ever Posted Photos from the Library Collection on Flickr, Broken Out by U.S. and Non-U.S. Libraries 77
Table 8.18 Libraries that have Ever Posted Photos from the Library Collection on Flickr, Broken Out by Type of Library 77
Table 8.19 Libraries that have Ever Posted Photos from the Library Collection on Flickr, Broken Out by Library Budget 77
Table 8.20 Libraries that have Ever Posted Photos Taken by Library Patrons on Flickr 77
Table 8.21 Libraries that have Ever Posted Photos Taken by Library Patrons on Flickr, Broken Out by U.S. and Non-U.S. Libraries 77
Table 8.22 Libraries that have Ever Posted Photos Taken by Library Patrons on Flickr, Broken Out by Type of Library 77
Table 8.23 Libraries that have Ever Posted Photos Taken by Library Patrons on Flickr, Broken Out by Library Budget 78
Table 8.24 Libraries that have Ever Posted Photos of the Library or Library Special Events on Google’s Video Sharing Site 78
Table 8.25 Libraries that have Ever Posted Photos of the Library or Library Special Events on Google’s Video Sharing Site, Broken Out by U.S. and Non-U.S. Libraries ……………………………………………………………………………78
Table 8.26 Libraries that have Ever Posted Photos of the Library or Library Special Events on Google’s Video Sharing Site, Broken Out by Type of Library 78
Table 8.27 Libraries that have Ever Posted Photos of the Library or Library Special Events on Google’s Video Sharing Site, Broken Out by Library Budget 78
Table 8.28 Libraries that have Ever Posted Photos from the Library Collection on Google’s Video Sharing Site 79
Table 8.29 Libraries that have Ever Posted Photos Taken by Library Patrons on Google’s Video Sharing Site 79
Table 8.30 Libraries that have Ever Posted Photos Taken by Library Patrons on Google’s Video Sharing Site, Broken Out by U.S. and Non-U.S. Libraries 79
Table 8.31 Libraries that have Ever Posted Photos Taken by Library Patrons on Google’s Video Sharing Site, Broken Out by Type of Library 79
Table 8.32 Libraries that have Ever Posted Photos Taken by Library Patrons on Google’s Video Sharing Site, Broken Out by Library Budget 79
Table 8.33 Libraries that have Ever Used YouTube in Training Library Patrons to Use the Library 79
Table 8.34 Libraries that have Ever Used YouTube in Training Library Patrons to Use the Library, Broken Out by U.S. and Non-U.S. Libraries 80
Table 8.35 Libraries that have Ever Used YouTube in Training Library Patrons to Use the Library, Broken Out by Type of Library 80
Table 8.36 Libraries that have Ever Used YouTube in Training Library Patrons to Use the Library, Broken Out by Library Budget 80
Table 9.1 Attitude toward Search Engine Optimization for the Library 81
Table 9.2 Attitude toward Search Engine Optimization for the Library, Broken Out by U.S. and Non-U.S. Libraries 81
Table 9.3 Attitude toward Search Engine Optimization for the Library, Broken Out by Type of Library 81
Table 9.4 Attitude toward Search Engine Optimization for the Library, Broken Out by Library Budget 82
Table 9.5 Libraries that have Ever Used “Cost per Click” Paid Ads on Google, Yahoo, or Any Other Search Engine to Advertise the Library, Its Special Collections, or Services 82
Table 10.1 Extent to which the Library Staff Uses Google Books 83
Table 10.2 Extent to which the Library Staff Uses Google Books, Broken Out by U.S. and Non-U.S. Libraries 83
Table 10.3 Extent to which the Library Staff Uses Google Books, Broken Out by Type of Library 83
Table 10.4 Extent to which the Library Staff Uses Google Books, Broken Out by Library Budget………………………………………………………………………………83
Table 10.5 Extent to which Libraries Plan to Contribute Content to Google Books 83
Table 10.6 Extent to which Libraries Plan to Contribute Content to Google Books, Broken Out by U.S. and Non-U.S. Libraries 84
Table 10.7 Extent to which Libraries Plan to Contribute Content to Google Books, Broken Out by Type of Library 84
Table 10.8 Extent to which Libraries Plan to Contribute Content to Google Books, Broken Out by Library Budget 84
Table 11.1 Extent to which Library Reference Staff Makes Use of Yahoo Answers as a Tool for Answering Reference Questions 85
Table 11.2 Extent to which Library Reference Staff Makes Use of Yahoo Answers as a Tool for Answering Reference Questions, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….85
Table 11.3 Extent to which Library Reference Staff Makes Use of Yahoo Answers as a Tool for Answering Reference Questions, Broken Out by Type of Library 85
Table 11.4 Extent to which Library Reference Staff Makes Use of Yahoo Answers as a Tool for Answering Reference Questions, Broken Out by Library Budget 85
Table 11.5 Libraries with Staff who Use Yahoo Mail 85
Table 11.6 Libraries with Staff who Use Yahoo Mail, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….86
Table 11.7 Libraries with Staff who Use Yahoo Mail, Broken Out by Type of Library 86
Table 11.8 Libraries with Staff who Use Yahoo Mail, Broken Out by Library Budget 86
Table 11.9 Libraries with Staff who Use Yahoo Groups 86
Table 11.10 Libraries with Staff who Use Yahoo Groups, Broken Out by U.S. and Non-U.S. Libraries 86
Table 11.11 Libraries with Staff who Use Yahoo Groups, Broken Out by Type of Library………………………………………………………………………………86
Table 11.12 Libraries with Staff who Use Yahoo Groups, Broken Out by Library Budget ……………………………………………………………………………87
Table 11.13 Libraries with Staff who Use Yahoo Answers 87
Table 11.14 Libraries with Staff who Use Yahoo Answers, Broken Out by U.S. and Non-U.S. Libraries 87
Table 11.15 Libraries with Staff who Use Yahoo Answers, Broken Out by Type of Library…………………………………………………………………………….. 87
Table 11.16 Libraries with Staff who Use Yahoo Answers, Broken Out by Library Budget 87
Table 11.17 Libraries with Staff who Use Yahoo Creative Commons Search 87
Table 11.18 Libraries with Staff who Use Yahoo Creative Commons Search, Broken Out by U.S. and Non-U.S. Libraries 88
Table 11.19 Libraries with Staff who Use Yahoo Creative Commons Search, Broken Out by Type of Library 88
Table 11.20 Libraries with Staff who Use Yahoo Creative Commons Search, Broken Out by Library Budget 88
Table 12.1 Libraries that have Listed Themselves on Google Maps 89
Table 12.2 Libraries that have Listed Themselves on Google Maps, Broken Out by U.S. and Non-U.S. Libraries 89
Table 12.3 Libraries that have Listed Themselves on Google Maps, Broken Out by Type of Library 89
Table 12.4 Libraries that have Listed Themselves on Google Maps, Broken Out by Library Budget 89
Table 12.5 Libraries that have Listed Themselves on Yahoo Maps 89
Table 12.6 Libraries that have Listed Themselves on Yahoo Maps, Broken Out by U.S. and Non-U.S. Libraries 89
Table 12.7 Libraries that have Listed Themselves on Yahoo Maps, Broken Out by Type of Library 90
Table 12.8 Libraries that have Listed Themselves on Yahoo Maps, Broken Out by Library Budget 90
Table 12.9 Libraries that have Used the Overlay Features of Google or Yahoo to Develop Specialized Maps of the Campus, Locality, State or Region, or Other Geographic Areas that Might be of Interest to Library Patrons 90
Table 12.10 Libraries that have Used the Overlay Features of Google or Yahoo to Develop Specialized Maps of the Campus, Locality, State or Region, or Other Geographic Areas that Might be of Interest to Library Patrons, Broken Out by U.S. and Non-U.S. Libraries 90
Table 12.11 Libraries that have Used the Overlay Features of Google or Yahoo to Develop Specialized Maps of the Campus, Locality, State or Region, or Other Geographic Areas that Might be of Interest to Library Patrons, Broken Out by Type of Library 90
Table 12.12 Libraries that have Used the Overlay Features of Google or Yahoo to Develop Specialized Maps of the Campus, Locality, State or Region, or Other Geographic Areas that Might be of Interest to Library Patrons, Broken Out by Library Budget 91
Table 13.1 Libraries with Staff who Use Google Docs 92
Table 13.2 Libraries with Staff who Use Google Docs, Broken Out by U.S. and Non-U.S. Libraries 92
Table 13.3 Libraries with Staff who Use Google Docs, Broken Out by Type of Library ……………………………………………………………………………92
Table 13.4 Libraries with Staff who Use Google Docs, Broken Out by Library Budget………………………………………………………………………………92
Table 13.5 Libraries with Staff who Use Google Spreadsheets 92
Table 13.6 Libraries with Staff who Use Google Spreadsheets, Broken Out by U.S. and Non-U.S. Libraries 92
Table 13.7 Libraries with Staff who Use Google Spreadsheets, Broken Out by Type of Library………………………………………………………………………………93
Table 13.8 Libraries with Staff who Use Google Spreadsheets, Broken Out by Library Budget………………………………………………………………………………93
Table 13.9 Libraries with Staff who Use Google Calendar 93
Table 13.10 Libraries with Staff who Use Google Calendar, Broken Out by U.S. and Non-U.S. Libraries 93
Table 13.11 Libraries with Staff who Use Google Calendar, Broken Out by Type of Library………………………………………………………………………………93
Table 13.12 Libraries with Staff who Use Google Calendar, Broken Out by Library Budget………………………………………………………………………………93
Table 13.13 Libraries with Staff who Use Gmail 94
Table 13.14 Libraries with Staff who Use Gmail, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….94
Table 13.15 Libraries with Staff who Use Gmail, Broken Out by Type of Library 94
Table 13.16 Libraries with Staff who Use Gmail, Broken Out by Library Budget 94
Table 13.17 Libraries with Staff who Use the iGoogle Homepage 94
Table 13.18 Libraries with Staff who Use the iGoogle Homepage, Broken Out by U.S. and Non-U.S. Libraries 94
Table 13.19 Libraries with Staff who Use the iGoogle Homepage, Broken Out by Type of Library 95
Table 13.20 Libraries with Staff who Use the iGoogle Homepage, Broken Out by Library Budget 95
Table 13.21 Libraries with Staff who Use Google Blogger 95
Table 13.22 Libraries with Staff who Use Google Blogger, Broken Out by U.S. and Non-U.S. Libraries 95
Table 13.23 Libraries with Staff who Use Google Blogger, Broken Out by Type of Library………………………………………………………………………………95
Table 13.24 Libraries with Staff who Use Google Blogger, Broken Out by Library Budget………………………………………………………………………………95
Table 13.25 Libraries with Staff who Use Google Desktop 96
Table 13.26 Libraries with Staff who Use Google Desktop, Broken Out by U.S. and Non-U.S. Libraries 96
Table 13.27 Libraries with Staff who Use Google Desktop, Broken Out by Type of Library………………………………………………………………………………96
Table 13.28 Libraries with Staff who Use Google Desktop, Broken Out by Library Budget………………………………………………………………………………96
Table 13.29 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs 96
Table 13.30 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs, Broken Out by U.S. and Non-U.S. Libraries 96
Table 13.31 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs, Broken Out by Type of Library 97
Table 13.32 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs, Broken Out by Library Budget 97
Table 13.33 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Spreadsheets 97
Table 13.34 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Spreadsheets, Broken Out by U.S. and Non-U.S. Libraries 97
Table 13.35 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Spreadsheets, Broken Out by Type of Library 97
Table 13.36 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Spreadsheets, Broken Out by Library Budget 97
Table 13.37 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs Presentations Application 98
Table 13.38 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs Presentations Application, Broken Out by U.S. and Non-U.S. Libraries…………………………………………………………………………….98
Table 13.39 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs Presentations Application, Broken Out by Type of Library 98
Table 13.40 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Docs Presentations Application, Broken Out by Library Budget 98
Table 13.41 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Calendar 98
Table 13.42 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Calendar, Broken Out by U.S. and Non-U.S. Libraries 99
Table 13.43 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Calendar, Broken Out by Type of Library 99
Table 13.44 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Calendar, Broken Out by Library Budget 99
Table 13.45 Libraries that are Not Currently Using but Planning to Use in the Near Future Gmail 99
Table 13.46 Libraries that are Not Currently Using but Planning to Use in the Near Future Gmail, Broken Out by U.S. and Non-U.S. Libraries 99
Table 13.47 Libraries that are Not Currently Using but Planning to Use in the Near Future Gmail, Broken Out by Type of Library 99
Table 13.48 Libraries that are Not Currently Using but Planning to Use in the Near Future Gmail, Broken Out by Library Budget 100
Table 13.49 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Blogger 100
Table 13.50 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Blogger, Broken Out by U.S. and Non-U.S. Libraries 100
Table 13.51 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Blogger, Broken Out by Type of Library 100
Table 13.52 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Blogger, Broken Out by Library Budget 100
Table 13.53 Libraries that are Not Currently Using but Planning to Use in the Near Future the iGoogle Homepage 100
Table 13.54 Libraries that are Not Currently Using but Planning to Use in the Near Future the iGoogle Homepage, Broken Out by U.S. and Non-U.S. Libraries 101
Table 13.55 Libraries that are Not Currently Using but Planning to Use in the Near Future the iGoogle Homepage, Broken Out by Type of Library 101
Table 13.56 Libraries that are Not Currently Using but Planning to Use in the Near Future the iGoogle Homepage, Broken Out by Library Budget 101
Table 13.57 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Desktop 101
Table 13.58 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Desktop, Broken Out by U.S. and Non-U.S. Libraries 101
Table 13.59 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Desktop, Broken Out by Type of Library 101
Table 13.60 Libraries that are Not Currently Using but Planning to Use in the Near Future Google Desktop, Broken Out by Library Budget 102
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