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Targeting demographic customer segments in Asia-Pacific wealth management
Datamonitor, Dec 2007, Pages: 31


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The brief identifies business opportunities to target new money clients, assessing the revenue potential and attractiveness of various customer segments for wealth managers to target with their services.

Scope

- This brief analyzes the results from the Datamonitor Asia-Pacific Wealth Managers Survey 2007

- Primary interviews were conducted with leading Asia-Pacific wealth managers to provide valuable insights to trends

Highlights of this title

Business owners were one of the most attractive customer segments to target. The Datamonitor Asia-Pacific Wealth Managers Survey found that 80% of Asia-Pacific banks consider business owners/entrepreneurs to have a significant potential for revenue and as a result many target these customers with their services

Retirees were ranked as one of the most attractive customer segments for wealth managers to target. 74% of Asia-Pacific banks believe that retirees hold significant revenue potential and as a result a majority of banks feel that these clients are an attractive market to focus.

Key reasons to purchase this title

- Wealth manager data on revenue potential and attractiveness of customer segments

- Customer segment profiles including products and services of interest



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