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Nudie case study: utilizing grassroots marketing to help build a brand
Datamonitor, Dec 2007, Pages: 6
This report on Nudie forms part of Datamonitors case studies series, which explores business practices across a variety of disciplines and business sectors. It looks at how the Australian company has utilized innovative marketing involving consumer input wherever possible, to help establish the brand.
Scope
Highlights of this title
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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