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Premium Company Profile: APPLE INC.
Datamonitor, Dec 2007, Pages: 38


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From Macs to TV, iPod and iPhones, Apple has made a transition to provide products that converge entertainment, communications, and computing. Constant innovation has made Apple move from a PC maker to a provider of converged devices.

Scope of this title

- Contains corporate strategy, value chain presence and SWOT Analysis

- Provides detailed business description, segment analysis, 5-year financial trends, key products and key competitors

- Includes information on suppliers/ partners, shareholding structure and key employees with biographies

Highlights of this title

Apple is a major player in the personal computing, portable music players, and communication devices. The company also develops software applications.

The companys portfolio of offerings comprises Mac computing systems for professionals and students, iPods, iPhones, and servers. The companys major software application is the Mac OS X, its operating system. Other applications include iLife, iWork, and internet applications like Safari, QuickTime among others.

Apple manages its operations under geographic segments namely, the Americas, Europe, Japan, other, and retail. The Americas, Apples largest business segment, contributed around 48% of the companys total revenues.

Key reasons to purchase this title

- Access all the important information and analysis on the company in a single report

- Understand companys strengths, weaknesses, opportunities and threats along with business strategy and value chain

- Gain access to companys adjusted five year financial data along with key ratios and market capitalization



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